How to Stop Worrying About Your Legal Marketing (Part A)

We all want less stress in our daily lives, and if I can help you take one thing off your plate, let it be the worry that your legal marketing isn't going to run without you hovering over it. You CAN develop a system that pretty much runs itself without constant maintenance and adjusting. It'll take some time and effort to set up, but believe me; it's worth it in the long run.

Establishing a Steady Stream of Contacts

One of the first steps of a successful legal marketing system is to establish a good flow of incoming potential clients. Your practice can't thrive without clients, and with a good legal marketing system you can rest assured that you'll continue to bring in new faces to your law firm.

Having your legal marketing materials create a constant drive of clients to your database is one of the best ways to generate new leads.
Your goal is to make your client raise their hand and ask for more. When they raise their hand, it's usually in the form of filling out a contact form to get more information on whatever it is you're offering.

By peppering your lawyer advertising with calls to action that require your clients to contact you to get your service, you are able to add them to your contact database. One client isn't just a single number; they also create a network of potential clients that you may reach through their word of mouth. When they tell others about you and what your law firm did for them, you're potentially adding another member to your client network.

Once you've got a huge database of client names and contact information you need to put it to work for you. Keep reading for ways to automate your marketing so you can sit back and watch it work.

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Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.