Successful Businesses Are No Accident

Any business can have good streaks and poor streaks. In a business like a law firm, you can do everything right, but sometimes it’s up to the people who rely on your services. You can have a heavy influence on the good streaks by being prepared for success and putting yourself in the best position possible.


One of the best ways to influence your own success is to surround yourself with ideas that work while keeping a positive attitude. Don’t let cold streaks negatively affect your confidence in your marketing strategy. Losing confidence will only lead to more dry streaks.


There are three steps to putting yourself in a good position without making huge changes to your entire business-marketing plan. They won’t revolutionize your firm, but they can help put you in the right position to make the changes that will improve the way your business runs.

  1. Make clear goals. If you don’t know where you’re going, how are you going to know how to get there? Write down your goals so they’re more tangible. Something you can see on paper is more attainable than the hopes you have floating around in your head. 
  2. Surround yourself with successful people. If you have someone in your office that has a history of success, take him to lunch. Pick his brain. It could be as simple as that. You can also attend a marketing seminar with Ben Glass, who has a history of success and training others for success. Great minds influence and challenge each other, and that’s good news for people who can reach out for help. 
  3. Seek positivity for your mind. There is enough positive and amazing literature out there to fill every bookshelf in your building. Adding the success of others to your game plan can help you see that a little bit of elbow grease, planning, and positivity can set you on the right course starting immediately.


Those three simple steps can influence how you see things and how you run your business almost immediately. There is definitely a lot more you can do, but this is the quickest way to put yourself in a position to start moving forward.


For more information on moving forward with your business and your marketing, contact Ben Glass of Great Legal Marketing to discuss what you can do to get on track. You can also order a free chapter from his book online to get you started.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.