How to Create a Killer Client Database (Part B)

Make Your Database Simple to Manage

How you store and manage all these names is almost as important as just having a client database in the first place. The software you choose to manage your list is critical in automating your marketing strategies in the future. Your goal is automation to the point where minimal management is all you need to keep your marketing machine running.

A good client database management software will:

  • Automatically add everyone who fills out the contact form on your website.
  • Easily import contact information from any existing client management software you have.
  • Tell you how the client got added to the database (website form, phone call, client referral, etc.)
  • Be easily used by your staff to add new contacts through manual input (if they came to you by phone or in-person)
  • Automatically respond to each new prospective client inquiry in a personalized manner.
  • Segregates your names so your top referral sources can be easily noted and marketed to differently.


For years I've been using a program called InfusionSoft for all my client database needs. It does all of the above for both my entire law practice and 2 other businesses. This is how I can manage my professional life and still have a personal life. You can check it out at my online demonstration website, GLM-Software.com

Your Database as Part of the Big Picture

The names in your database drive many parts of your marketing strategies and are also partially fueled by them. This is where the Email addresses for your seasonal online greeting cards come from and the mailing addresses for your monthly newsletter are stored. You can easily check which of your marketing strategies are adding the most entries into your client database so you can determine what's working and what needs work.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.




Virginia Attorney Ben Glass is America's Number 1 Authority on Marketing and Building Your Solo or Small Law Firm.

For a free gift for qualified attorneys in firms of one to five lawyers, visit Great Legal Marketing.

To learn about our next live marketing and practice building conference for attorneys, visit Great Legal Marketing Conferences.

You can instantly Google "Attorney Ben Glass" by clicking on this link.

Free Report

READ FOR YOURSELF!
Read about what other lawyers are saying about my program....
Read Testimonials Fosterwebmarketing.com | Foster Consulting LLC
Hot Topics