You’ve grabbed their attention: Now hold it.
Clients looking for help in a personal injury case have probably been through a lot in recent months. It’s very possible that an act of generosity will mean a lot to them. It’s the kind of thoughtfulness that will go a long way toward creating a positive perception of you and your firm.
Instead of just responding with that letter and the promised book, consider making a full-on care package catered to what you’ve learned about the needs of previous personal injury clients.
Here’s just some of what you can put in a big envelop or box and send out to information requests in order to immediately exceed a potential client’s expectations:
- The requested book
- A booklet of tips on how to find the right attorney for their case
- An audio CD where you discuss pertinent information for the client either on your own or in an interview
- A DVD collecting your streaming attorney videos or television interviews
- A pamphlet of testimonials from previous clients
- Reprints of your best articles
- “Accident kits” for their vehicle
- Newsletters and press releases from your firm
- Pens, t-shirts, reusable grocery bags, or other handouts designed for your firm
- Other print or multimedia content that would promote your firm in an ethical, engaging and educational way
Building a library of multi-media materials like this will involve an initial investment for your firm. The package itself will be expensive to ship out, and there’s a strong chance the client won’t review or use everything in the package. Some people are auditory, some are visual, and others prefer to read. By including information in a variety of formats, you’ve covered all your bases.
Looking for more personal injury marketing ideas? Talk to the experts at Great Legal Marketing! Call (703) 591-9829 to review your personal injury marketing strategy with one of our consultants today.
Also check out the many resources available FREE at our website, including a full chapter preview of The Great Legal Marketing Book by Ben Glass, the small law firm marketing specialist!