Lessons Learned From a Sports Apparel Company (Part B)

Don't Talk Like a Loser 

Right now almost every business is blaming the economy for lackluster sales and profits. This isn't doing them any good, and there are plenty of businesses out there that are still remaining profitable, even flourishing in this "recession." So how are these businesses doing it? They learned the business lessons that I did from Kevin: reject excuses and focus on what you can control.

We can't fix the economy on our own as a law firm, so why should we be hemming and hawing over it? Instead, successful entrepreneurs learn to control the controllables. Can you solve California's $11 billion budget crisis? No. Can you develop a new legal marketing strategy to target the influx of California families moving into your area that may need a child injury attorney in the future? Yes!

When profits are down and the clients aren't knocking at your door like they used to, don't sit there and blame the economy, grab your legal marketing thinking cap and start changing what you can to improve your business.
Many clients are reluctant to hire an attorney because they don't have the money for it, but if your legal marketing appeals to that fear and reverses it, you'll have a crowd of newly-relieved clients ready to give you their business.

The Best Defense is a Good Offense

Since I'm giving business lessons learned from a sports apparel company, why not throw in a little football analogy.  A famous football coach was once quoted as saying "The best defense is to score another touchdown." The business lessons here are that when you're ahead, don't just sit back; keep up that success.

Such business lessons can be gleaned from fables like The Tortoise and the Hare. Our cocky rabbit runs his course, gets so far ahead he takes a nap, and his false security costs him the race in the end when the determined turtle crosses the finish line. One of the business lessons to this tale is that just because your business is successful that's no license to slack off.

When I'm teaching lawyers about my legal marketing methods I never give them a timeframe for when to "end" their legal marketing improvements. Why? Because there is no end to legal marketing unless you've got a date to close your law firm!

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a complimentary report and CD from legal marketing guru, Ben Glass.

Ben Glass will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.