How to Write Informative Lawyer Marketing Articles – Not Sales Pitches

Let’s be honest with each other. The primary purpose of writing articles for your website is to further your lawyer marketing efforts and attract new clients. While you may write the articles for law firm marketing reasons, it is important that your writing does not come across as a sales pitch. Potential clients want to read informative and helpful articles and not feel that they are being fed a sales pitch.
How Do You Make a Sales Pitch Without it Sounding Like a Sales Pitch?
Providing useful information and a simple call to action can be an effective sales tactic without being overbearing. For example, if you provide useful information to your reader, such as ways an insurance adjuster may work against your fair accident recovery, then the reader will likely come to the conclusion that he or she needs a lawyer without you overselling your services. That said, a call to action at the end of your article is important so your reader is not left wondering how to contact you.
Do You Even Need Articles on Your Law Firm Website?
Articles are an important part of your legal marketing website for two reasons. First, they help improve your rankings in search engine results and help drive traffic to your website. Second, they interest your potential clients and provide useful information that helps position you as an expert in your practice area.
How Do You Find out More Useful Lawyer Marketing Strategies?
Writing informative articles for your law firm website, rather than sales pitches, is just one attorney marketing strategy. There are many others that could help you get the clients you want, increase your income, and live your life on your own terms. For more information about successful small law firm marketing, please read a FREE chapter of our Great Legal Marketing Book and call us directly at 703.591.9829 for more information.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.