3 Reasons to Use Promotional Items in Your Lawyer Marketing Campaign

Does your law firm use promotional items as a form of lawyer marketing? Could printing a pen, magnet or other trinket really result in a client hiring your law firm? It’s possible if you use promotional items the right way.

Using Promotional Items to Increase Calls to Your Law Firm

Some lawyers need some convincing that promotional advertising is worth their time and money. Below are three reasons why your law firm shouldn’t dismiss this form of attorney marketing:

  • Promotional Marketing is Relatively Inexpensive. Many products can be ordered for about $1 an item. If you order a thousand pens, mugs, notepads, binders or other trinkets, your total order will be about a $1,000 and reach thousands as pens are shared and other products are used at office meetings. If just one person became a client of your law firm as a result of your promotional marketing efforts you would have a nice rate of return on your law firm advertising dollars.
  • Promotional Items Stick Around. Unlike fleeting TV commercials, or expensive print marketing that is difficult to keep up, promotional items may stick around for a significant amount of time.
  • You Can Target Your Marketing. Unlike radio ads that are heard by anyone tuning in, you can provide your promotional item to a select group of people. Maybe you provide it to anyone who requests your free book on the internet, or you share it when you go to a senior center to talk about estate planning, for example.

The way to actually succeed with using promotional items in your practice is to really examine where it would be most effective. Don't just order a box of pens and assume that it will bring in dozens of new clients. Instead, maybe get some nice coffee mugs or water bottles that you can away to people who refer cases to you. Or, you can get a whole bunch of cool stuff to give to new clients as a show of appreciation.

Ultimately, promotional items allow you to stick out from the crowd. Be unusual with the items you choose. You can give away ice scrapers in the winter, cycling shirts in the summer, and other seasonal items. Members of Great Legal Marketing have even created bobble-heads that they giveaway - these sorts of things stand out and ensure that clients and referral sources remember you and think of you. That's what you want to accomplish.


How to Find out More Exciting and Outside-the-box Lawyer Marketing Ideas

Promotional items, while tried and true, are not the first thing many lawyers think about when they consider law firm marketing. Great Legal Marketing has a road map to success you can follow to build the marketing in your practice. Our members get access to a wealth of information, including marketing strategies and tactics that they can put to use right away in their own practices to attract new clients. If you would like to "Test Drive" access to this information as a Gold Member, you can get started today. We will send you thousands of dollars of FREE information in addition to giving you two months to decide if this is the program for you just for Test Driving us.

 

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.