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3 Reasons to Use Promotional Items in Your Lawyer Marketing Campaign
Does your law firm use promotional items as a form of lawyer marketing? Could printing a pen, magnet or other trinket really result in a client hiring your law firm? It’s possible if you use promotional items the right way.Using Promotional Items to Increase Calls to Your Law Firm
Some lawyers need some convincing that promotional advertising is worth their time and money. Below are three reasons why your law firm shouldn’t dismiss this form of attorney marketing:
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Promotional Marketing is Relatively Inexpensive. Many products can be ordered for about $1 an item. If you order a thousand pens, mugs, notepads, binders or other trinkets, your total order will be about a $1,000 and reach thousands as pens are shared and other products are used at office meetings. If just one person became a client of your law firm as a result of your promotional marketing efforts you would have a nice rate of return on your law firm advertising dollars.
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Promotional Items Stick Around. Unlike fleeting TV commercials, or expensive print marketing that is difficult to keep up, promotional items may stick around for a significant amount of time.
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You Can Target Your Marketing. Unlike radio ads that are heard by anyone tuning in, you can provide your promotional item to a select group of people. Maybe you provide it to anyone who requests your free book on the internet, or you share it when you go to a senior center to talk about estate planning, for example.
Promotional items, while tried and true, are not the first thing many lawyers think about when they consider law firm marketing. To find out more interesting and exciting legal marketing strategies, please read a FREE copy of our Great Legal Marketing book and call us directly at 703.591.9829.
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