Effective, Ethical and Outside the Box Marketing for Personal Injury Attorneys...

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Benjamin Glass - EzineArticles Expert Author

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I've been working on the problem of marketing for the legal profession for years. I don't know if you noticed but slowly, over the last three and a half years, I've been building a hugely successful second business teaching and coaching lawyers across the United States and Canada how to effectively and ethically grow a practice that is perfect for their needs, desires and goals. You may have seen some of my ads in TRIAL, Lawyers USA or your own state journal. I've actually created two additional businesses from scratch, run very part time, while continuing to run a very successful personal injury and medical malpractice law firm here in Fairfax, Virginia. Go ahead, Google "attorney Ben Glass." As one of my personal injury clients said recently, "Mr. Glass, you are everywhere."

In doing so I've become the "tollbooth" through which hundreds of lawyers pass their best marketing ideas, samples, successes and failures. I see it all-the good, the bad and the really, really ugly (more on that in a moment.) I'm controversial and, at times, irreverent. I poke fun at state bar ethics committees that make up stupid rules about sounds you can put on your radio commercial and whether or not its "legal" to hand out two business cards to the same person. Crazy stuff like that that is bad for lawyers, bad for the public and, frankly, un-American. As you can imagine, I don't get invited much to speak to the traditional bar groups anymore. That's OK, they couldn't afford me anyway.



Virginia Attorney Ben Glass is America's Number 1 Authority on Marketing and Building Your Solo or Small Law Firm.

For a free gift for qualified attorneys in firms of one to five lawyers, visit Great Legal Marketing.

To learn about our next live marketing and practice building conference for attorneys, visit Great Legal Marketing Conferences.

You can instantly Google "Attorney Ben Glass" by clicking on this link.
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