Five Ways to Optimize Your Legal Web Marketing Strategy Using Google Plus

Although Google+ is a newcomer to the social media stage, it already has nearly 100 million users. That’s 100 million potential clients, and all you have to do is introduce yourself on their platform.

If you’ve already made a Facebook page for your business, you’re well on your way to creating a Google plus page for your legal website. The interface is similar to Facebook’s: you have a profile, editable information, and the ability to post content and share links. However, there are a few notable differences, so you don’t want to just copy and past your Facebook information to your Google+ page.

Here are five top tips for creating a Google+ page that appeals to your readers:

  • Spend some time on your profile. Your Google Plus profile is like the “About Us” page on your website: you want to be choosy about what you say and how you say it. People will go here to find out everything they can about you, so it pays to be thorough. Include an informative, friendly introduction, make your address and phone number easily accessible, and use a professional headshot with a high resolution for your photo.
  • Add links. The Google+ interface allows you to add links to your profile text, so make sure you optimize! Choose your link text wisely, and be sure to point readers to your website, blog, and other social media. Try to think of things that would make YOU add a business to your circles.
  • Make sure people can find your profile! This is an important step that can easily be overlooked. When you are finished editing your profile, the very last item will be your “Search Visibility.” Click the box that says “Help others find my profile in Search Results,” as this will make your profile publicly available.
  • Sort your friends into “circles.” One advantage Google+ has over Facebook is the ability to sort all of your contacts into groups, called circles. This allows you to keep your personal contacts separate from your clients, allowing you to direct your market efforts at customers rather than everyone you are connected to. 
  • Share your videos. Videos boost your law firm’s search engine ranking, but they are also a great way for your customers to get to know you. Make sure you include links to your YouTube page as well.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.