When you become a member of Great Legal Marketing one of the things I do is take you through a game plan against which you can measure every lawyer marketing effort. What must every ad/website/TV had have? What must be going on back at the office to maximize the marketing dollar? (Its also a cool defense against the marketing vultures selling you the websites, yellow page ads and TV/Radio spots. They are generally clueless about everything except separating you from your money.)
Warning: I guarantee you that what I teach is contrary to what you have heard from others and really contrary to what a lot of the famous law marketing bloggers and seminar producers are putting out there on the Internet and at their events! If this bothers you, stay away. You'd be disappointed working with us.