Effective, Ethical and Outside the Box Marketing for Personal Injury Attorneys...

Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online Add to My AOL Subscribe in Rojo Add to Technorati Favorites!

Where Am I Going to Find the Time?

Where Am I Going to Find the Time to Write
An Interesting Newsletter Myself?


(back to part 3)

Today I write 99% of what goes into our six-page newsletter. It’s actually relatively easy once you get the hang of it, but the trick is that you don’t actually need to write all of it yourself to make it really interesting and to get readers to believe that you wrote all of it.

The way that we do it in my office is that each issue, Newsletters Ink sends me sample articles to work with. These articles have been written from a plaintiff’s perspective. I could, if I chose to, simply pick from the many articles Newsletters Ink sends and create my own custom newsletter. I’ve done that many times in the past and from time to time today I supplement what I write with Newsletters Ink’s prepared articles.

The great advantage of this method is that you could get away with writing one or two little articles about something that has happened in your practice. Perhaps you have achieved an important verdict or settlement.

Perhaps there is something in your community that happened that would be interesting and now you are writing from an attorney or a “problem solver’s” view point. The fact is, however, that when you write one or two personalized articles, the reader thinks that the entire issue is written by you.

About Benjamin Glass
Ben Glass (www.BenGlassLaw.com) is a practicing plaintiff’s personal injury and medical malpractice attorney in Fairfax, Virginia. He is the author of The Ultimate Personal Injury and Practice Building Toolkit
©2008 Great Legal Marketing, Inc., All Rights Reserved, Reproduced with Permission
Web Site Design, Search Engine Optimization, Optimized Video Services and Content Management System
by Foster Web Marketing