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The second type of lawyer who enters the Great Legal Marketing "world" is someone who typically has an "OK" practice. They probably did take a hit with the economy of the last few years. This lawyer tends to have good years and bad but never breaks out with any really super years, let a long a long lasting dramatic change in income.
This type of lawyer typically knows that they should learn a lot more about marketing. They've been to the state bar solo and small firm conferences but didn't walk away with any concrete advice that they didn't already know about. They may have tried a seminar run by some other non-lawyer guru but were put off by the disconnect they found in hearing stuff from the stage that they knew didn't apply to their practices.
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