Changes in Florida Bar Website Restrictions Pushed Back

Posted on Aug 02, 2010

July 1, 2010 - Florida - It's always a great news day when you see that a ridiculous change to laws and regulations has been delayed by the tenacity of a group of lawyers.

A few months ago the Florida Bar announced they were implementing new restrictions regarding the use of client testimonials in legal marketing materials. These restrictions, which were to go into effect July 1st of this year, would mainly impact websites and require many Florida law firms to undergo some serious changes to their site design.

In a nutshell, these restrictions made it so any website that wished to display client testimonials would require viewers to accept a disclaimer acknowledging that the case results and opinions expressed on the next page were not typical results and no guarantee was being made that their case will settle for the same amount.

The restrictions targeted the use of "deceptive, misleading, or manipulative" material including confusing audio and visual materials, online testimonials, and case results. Basically, it targeted everything on a typical law firm website except the articles, about us page and (most) blog entries.

Thankfully, enough opposition was raised against these absurd restrictions and the effective date has been delayed to August 16th to allow "comments" to be communicated to the Florida Bar. So far not only have individual law firms raised their concerns, but also organizations such as the American Civil Liberties Union and even the Federal Trade Commission.

For more information on working with your local bar rules regarding legal marketing, check out my article library. If you'd like even more legal marketing tips and advice, Get a FREE report and CD from legal marketing guru, Ben Glass. Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.