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Effective, Ethical and Outside the Box Marketing for Attorneys...
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Ben's Blog 
Marketing Strategies for Lawyers
- Get Your Personal Injury Law Firm Marketing Keywords Above The Fold
- Three Steps to Clarity for Your Personal Injury Lawyer Marketing
Attorney Marketing Tips
- Personal Injury Attorney Marketing: Playing to Your Strengths
- The ‘What Matters To You’ List For Best Lawyer Marketing
General
- How to Get Personal Injury Clients to Stay with Your Small Law Firm
- Tracking the Success of Pay-Per-Click Bankruptcy Law Firm Marketing
News
- Changes in Florida Bar Website Restrictions Pushed Back
- New Virginia DUI-Drunk Driving Attorney Blog
- New video from America's No. 1 Legal Marketing Conference for Solo and Small Firm Laywers
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Products and Subscriptions
- Sample Chapter of Great Legal Marketing Book for GKIC Members
- Free Sample Chapter of the Great Legal Marketing Book
- Fill out the form below to gain access to a free chapter of the Great Legal Marketing book by Ben Glass!
Attorney Marketing Strategies
- Optimizing Keyword Phrases For Personal Injury Law Firm Marketing
- Personal Injury Lawyer Marketing: Lack of Clarity Is a Business Killer
- Why Law Firm Taglines Must Work with the Rest of Your Content
Great Legal Marketing Newsletter
- 4 Ways to Change an Ordinary Website into a Great Legal Marketing Website That Gets You Clients
- An Interesting Print Newsletter is Essential to a Successful Law Firm
- Newsletter Brochure and Order Form
GLM Calls
- No Question Too Big or Too Small -- Ben Glass Lawyer Marketing and Practice Management Open Call-in Opportunity on July 13, 2011 at 3:00 P.M. Eastern.
- Join Ben Glass and Rem Jackson for a Special Call-In -- The Referral Game - Why Even Used Car Salespeople are Beating Lawyers at Getting Referrals and What You Can Do to Change Things
Internet Marketing For Attorneys
- How Creating Best Marketing for Lawyers is Like Creating the Best Dish in the Kitchen
- Copy the Copywriter: Helpful Tips for Bankruptcy Law Firm Marketing
- Law Firm Taglines: Focusing on the Internet and Gaining New Clients
Ethics
- Great First Amendment Lawyer Blogging Brief Written by Rod Smolla
- Virginia State Bar Assailed on Lawyer Blogging Issues
- Virginia State Bar Complaint about Hunter Blog
Legal Marketing Conferences
- Could the Wrong Legal Marketing Seminars Do You Harm?
- 3 Things you Need to Know before You Sign Up for a Legal Marketing Conference
- Commonly Asked Questions about Legal Marketing Seminars
Testimonials
- Great Legal Marketing Review and Testimonals
- Mark Anderson Says "Thank You, Ben Glass and Great Legal Marketing"
- San Diego Estate Planning Says "Thanks" to Great Legal Marketing
Legal Marketing Coaching and Mastermind Groups
Lawyer Marketing Tips
- Lawyer Marketing Ideas: The Best Blog in Your Niche on Earth
- Best Lawyer Marketing: Define Success For Yourself
- Not Enough Time or Resources for Personal Injury Attorney Marketing?
Militant Time Managment for Lawyers
- Stress: A Dangerous Threat to the Success of Your Law Firm
- Here's Three Things You Can Do to Get a Grip On Your Time
- Time Management for Attorneys - How To Get it All Done
Print Ads Run By Great Legal Marketing
DC Trial Lawyers Marketing
General
Video Library
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How Trust Has Changed Everything
May 2011 Great Legal Marketing Rescue Mission Webinar
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Common Questions About Lawyer Marketing
The typical questions are, you know, “Where should I spend my next dollar or my next hour in my marketing?” Because we’re giving in so many ideas, so we teach lawyers, how to think about that. How do you establish a database? How did you get people into your database? How do you talk to your database? We know that the most important asset that any lawyer can have is not his skills, surprisingly, but his list of people who find he or she interesting, who pay attention to that marketing message, and ultimately will refer their friends to that lawyer. If you think about most lawyer ads on TV that featured gory accident scenes or fistfuls of cash, and silly stuff like that, well people look at lawyers and they go, “Well, it’s all about them? It’s all about money.” We show lawyers how to be both effective and ethical so that American public can once again look at their trial lawyer and say, “Yes, that is someone who really is serving our community.”
How Emotion Can Really Be Used in Lawyer Marketing
I'm going to barrage you with good ethical, moral, interesting, educational, marketing system, marketing package, that allows you to come to the conclusion that I am the wise man at the top of the mountain, and I've never said I am the wise at the top of the mountain. Those of you who tried cases to juries, particularly if you ever been to—well you have that experience—have you ever been to an AAJ, one of the Overcoming Jury Bias Seminar, if you'd listen to any of those tapes, it's exactly the same thing. Why? Because communicating with human beings, we’re all wired—99% the same, all right? But, in a jury trial, you can do all the science, you can be exactly right on the logic, you can be perfect, or lose the case. But if someone in that jury comes to their own conclusion, “Oh, I’ve got the idea. I have solved this case. I have decided the doctor was wrong,” that’s a very, very, very powerful influencer and that juror then becomes an influence of other jurors. It is the same with marketing. It's the same with this style of marketing. What we're doing is giving them the ammunition to come to the emotional conclusion because all decisions are made emotionally first, then backed up by logic and reason and (00:01:43) will back me up on that, in any strategy. They come to the emotional conclusion, “I figured it out! My goodness, this guy is the man—he is a celebrity!” Right? He is smart. He has given me more information than anyone else has because they’ve just told me they’ve got 78 years combined experience and I didn’t know before that did mean anything and I’ve read stuff and I know it doesn't mean anything. And they’ve come to their own conclusion.
Effective Marketing for Personal Injury Attorneys
I think first of all, you look at what other businesses do, who are doing things well and you say, when you find a good idea, “How could I use that in my business to market my practice?” And so we’re afraid to, as we say, look outside the box. You try to attract attention with the different message and then we need to have a good complex marketing system in place, establishes us, you as the wise man or woman at the top of the mountain. Right now, we have two seminars each year. We just did one in June. It was completely sold out. And the feedback we’ve got from lawyers who have gone to these types of seminars for years and years is that this is very different. We really have—we really are teaching lawyers how to be good entrepreneurs and good marketers and ethical marketers. I mean it’s very important to lawyers that we deliver a message that is ethically sense.
Ethical Marketing and Advertising for Attorneys
Attorney Ben Glass explains the ethics of marketing the "Ben Glass Way"
Is Ben Glass Marketing Huckster?
Ben Glass responds to criticism that he is a huckster
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Glen Bass Interviews Ben Glass
Glen Bass Interviews Ben Glass
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Time Management for Lawyers
Ben Glass Shift Happens
Ben Glass Shift Happens
Lawyer Marketing Conference Announced!
Warning: Intellectually Lazy Lawyers Will IGNORE this and Continue to Suffer in 2010 Can I ask you a question: how is it really going? Are you honestly better off today than you were at this time a year ago? Based on new client inquiries that you are getting right now, are you confident that 2010 will be a blockbuster year for you? If your answer is anything other than a resounding “YES” to these two questions, I’ve got one more question: Are you willing to change things for the sake of your family? If you "hear" me talking to YOU then click on the link below to find out how you can attend THE PLACE where the smart and resourceful lawyers gather to learn the one thing they completely left out of law school: real life marketing and business building (aka how build a law practice that serves YOUR goals.)
Marketing Expert Ben Glass on America's Premier Experts
Ben Glass is selected to America's Premier Experts for his work in revolutionizing the ways lawyers market and build their practices in order that they can live saner, yet more significant lives.
Ben Glass, America's Premier Expert on Legal Marketing Visits Orlando
Ben Glass was selected to participate in America's Premier Expert Program for his work in revolutionizing the way lawyers market and build their practices.
Glazer-Kennedy-Virginia-Small Business Owners Not Waiting for a Bailout
A group of Northern Virginia small business owners, entrepreneurs and capitalists meet very month to discuss effective marketing and business building strategies. This is the Northern Virginia Chapter of Glazer Kennedy Insiders Circle. This is not BNI or any other type of "you refer to me, I'll refer to you" networking group. We work.
Message for Nebraska Trial Lawyers
Attorney Marketing Guru Ben Glass explains why the Nebraska Trial Lawyer Journal rejected his ad and why that was a mistake on their part.
GKIC-Northern Virginia March 2009 Meeting
Northern Virginia marketing guru and small business entrepreneur Ben Glass has put together a local networking/business building group for those who aren't going to wait for the government to bail them out. No, this is not BNI or anything close. Check us out for free at our March meeting (just let us know you are coming!)
Attorney Marketing Guru Ben Glass
Virginia Attorney Marketing Guru Ben Glass talks about how the internet has been huge for his personal injury law practice.
Tom Foster Discusses SEO
Attorney Web Marketing Guru Tom Foster discusses search engine optimization for lawyer websites and how to achieve the best results.
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Free Report
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Read about what other lawyers are saying about my program....
Ben Recommends
General
- Law Firm & Attorney Internet Marketing Blog
- Fairfax Video Studio
- Great Books for "Success" Thinkers
- Books that Should Be On Your Shelf
- Foster Web Marketing
- BenGlassLaw.com
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Is Great Legal Marketing Right For Me?
- My website content is great, but my titles are boring and don’t reflect that. Would changing my titles be an important part of an innovative legal marketing plan or is it just a waste of time?
- How do I find keywords or key phrases that result in the best marketing for lawyers? Attorney websites appear to be all the same.
General Questions
- What should I look for in a leader, or organizer, when I am comparing different legal marketing seminars?
- Some of my employees came up with a law firm tagline that they think is great. It really doesn’t represent who I am. Should I keep it or change it?