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Marketing Strategies for Lawyers
- Get Your Personal Injury Law Firm Marketing Keywords Above The Fold
- Three Steps to Clarity for Your Personal Injury Lawyer Marketing
Attorney Marketing Tips
- Personal Injury Attorney Marketing: Playing to Your Strengths
- The ‘What Matters To You’ List For Best Lawyer Marketing
General
- How to Get Personal Injury Clients to Stay with Your Small Law Firm
- Tracking the Success of Pay-Per-Click Bankruptcy Law Firm Marketing
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Attorney Marketing Strategies
- Optimizing Keyword Phrases For Personal Injury Law Firm Marketing
- Personal Injury Lawyer Marketing: Lack of Clarity Is a Business Killer
- Why Law Firm Taglines Must Work with the Rest of Your Content
Great Legal Marketing Newsletter
- 4 Ways to Change an Ordinary Website into a Great Legal Marketing Website That Gets You Clients
- An Interesting Print Newsletter is Essential to a Successful Law Firm
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GLM Calls
- No Question Too Big or Too Small -- Ben Glass Lawyer Marketing and Practice Management Open Call-in Opportunity on July 13, 2011 at 3:00 P.M. Eastern.
- Join Ben Glass and Rem Jackson for a Special Call-In -- The Referral Game - Why Even Used Car Salespeople are Beating Lawyers at Getting Referrals and What You Can Do to Change Things
Internet Marketing For Attorneys
- How Creating Best Marketing for Lawyers is Like Creating the Best Dish in the Kitchen
- Copy the Copywriter: Helpful Tips for Bankruptcy Law Firm Marketing
- Law Firm Taglines: Focusing on the Internet and Gaining New Clients
Ethics
- Great First Amendment Lawyer Blogging Brief Written by Rod Smolla
- Virginia State Bar Assailed on Lawyer Blogging Issues
- Virginia State Bar Complaint about Hunter Blog
Legal Marketing Conferences
- Could the Wrong Legal Marketing Seminars Do You Harm?
- 3 Things you Need to Know before You Sign Up for a Legal Marketing Conference
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Legal Marketing Coaching and Mastermind Groups
Lawyer Marketing Tips
- Lawyer Marketing Ideas: The Best Blog in Your Niche on Earth
- Best Lawyer Marketing: Define Success For Yourself
- Not Enough Time or Resources for Personal Injury Attorney Marketing?
Militant Time Managment for Lawyers
- Stress: A Dangerous Threat to the Success of Your Law Firm
- Here's Three Things You Can Do to Get a Grip On Your Time
- Time Management for Attorneys - How To Get it All Done
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General
How Emotion Can Really Be Used in Lawyer Marketing
I'm going to barrage you with good ethical, moral, interesting, educational, marketing system, marketing package, that allows you to come to the conclusion that I am the wise man at the top of the mountain, and I've never said I am the wise at the top of the mountain. Those of you who tried cases to juries, particularly if you ever been to—well you have that experience—have you ever been to an AAJ, one of the Overcoming Jury Bias Seminar, if you'd listen to any of those tapes, it's exactly the same thing. Why? Because communicating with human beings, we’re all wired—99% the same, all right? But, in a jury trial, you can do all the science, you can be exactly right on the logic, you can be perfect, or lose the case. But if someone in that jury comes to their own conclusion, “Oh, I’ve got the idea. I have solved this case. I have decided the doctor was wrong,” that’s a very, very, very powerful influencer and that juror then becomes an influence of other jurors. It is the same with marketing. It's the same with this style of marketing. What we're doing is giving them the ammunition to come to the emotional conclusion because all decisions are made emotionally first, then backed up by logic and reason and (00:01:43) will back me up on that, in any strategy. They come to the emotional conclusion, “I figured it out! My goodness, this guy is the man—he is a celebrity!” Right? He is smart. He has given me more information than anyone else has because they’ve just told me they’ve got 78 years combined experience and I didn’t know before that did mean anything and I’ve read stuff and I know it doesn't mean anything. And they’ve come to their own conclusion.
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Ben Recommends
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- Law Firm & Attorney Internet Marketing Blog
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- Foster Web Marketing
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Is Great Legal Marketing Right For Me?
- My website content is great, but my titles are boring and don’t reflect that. Would changing my titles be an important part of an innovative legal marketing plan or is it just a waste of time?
- How do I find keywords or key phrases that result in the best marketing for lawyers? Attorney websites appear to be all the same.
General Questions
- What should I look for in a leader, or organizer, when I am comparing different legal marketing seminars?
- Some of my employees came up with a law firm tagline that they think is great. It really doesn’t represent who I am. Should I keep it or change it?