About Ben Glass

Ben Glass

Founder and Owner of Great Legal Marketing and Ben Glass Law

Since 2005..." "Ben Glass (BenGlassLaw.com) has led a revolution in the solo and small firm market, showing them how to grow practices where the lawyer, the lawyer's team, and the clients thrive.

Ben continues to practice in his own personal injury, life insurance, and ERISA long-term disability firm based in Fairfax, VA. He is the author of 14 books and has gained national recognition for his ability to take marketing ideas that are working in other industries and ethically apply them to the legal field. As the founder and owner of Great Legal Marketing, Ben helps attorneys attract better clients and make more money without missing out on time at home with family.

Ben is the father of nine children, four of whom are adopted from China. He is an avid crossfit athlete, small business advocate, and soccer referee. Ben has served on the Board of Directors with the charity Love Without Boundaries, which provides healing homes and needed surgeries for orphans in impoverished countries, and he has run five Marine Corps Marathons on their behalf. Above all, Ben believes in the success of the solo and small firm attorney and in the power of education-based, direct response marketing.

Through Ben’s experience in testing various marketing techniques for his own firm, and in 2005 took what he had learned to build his own practice and created Great Legal Marketing, an organization that serves hundreds of lawyers in the United States and Canada.

Ben’s innovative approach to effective, ethical, and outside-the-box marketing for lawyers has caused him to be viewed as America’s premier authority on this subject. He is a much sought-after speaker and author and has been featured in or quoted by TRIAL magazine, The Washington Post, Washington Post Magazine, Newsweek, USA Today, ABC News Online, The Wall Street Journal, and “The Next Big Thing” Radio Show. Ben has been interviewed on television, including the stations, ABC, NBC, Fox, and Cox, as well as the show, “Leading Experts TV.”

We encourage you to check out Ben’s firm at BenGlassLaw.com. Follow Ben Glass on LinkedinFacebook, and on Twitter.

"We build practices that make you a hero to your family and an icon to your community."

Ben Glass

Our Philosophy

  • ​You should have more clients MAGNETICALLY ATTRACTED to your firm than you can realistically take on (allowing you to be selective on the cases you take).
  • ​Solo and small law firm owners SHOULD NOT do marketing like the big firms do.
  • ​Advertising should NEVER feel expensive, because you should have a reliably consistent response rate and ROI on the ad by using direct response marketing.
  • ​Your firm SHOULD NOT take away from your family and/or personal life, it should complement it and give you the feeling of more time in your day instead of less.

"If I can do this with 9 kids, anyone can… once you know how."

You can 100% have a steady stream of THE BEST cases coming in to your firm without investing substantial time and money. It only takes a few hours per week and around $1000 per month to start seeing MASSIVE results when using the GLM system.

We Get Results

OVER 400

7-Figure Firms Created


Achieved By GLM Members

500% ROI

Averaged On GLM's Membership Dues

What GLM Members Say About Ben

"Wow! What can I possibly say that you haven't already heard before? I am so very happy with my decision to join GLM in late 2012. I have already exceeded my goals for 2013. I just had my most profitable summer ever! Thank you so very much for teaching us so much and sharing so many great tools, ideas and strategies to turn my law practice into the one I dreamed about when I decided to become a lawyer.

Robert Malove

"Ben, thank you so much for all the information, support, and coaching. We have taken our little practice of just me and my husband and grown it to 13 people in the last year and a half. Numbers don't lie and our revenue has quadrupled in the last year. We now have 5 attorneys in the practice. I tell people don't question it or think about it - just do it. It works.

Angela McIlveen
Family Law

"Please don’t attend Ben Glass’s Great Legal Marketing Summit. Especially if you live in Missouri or Illinois. I consider the information taught to be extremely powerful and I don’t want you to know about it. I want it all to myself. Please heed my advice; my wife and kids rely on me to provide for them. Thanks in advance for your cooperation."

Chris Dysart
Personal Injury

"You and your team exceeded my expectations yet again. I was impressed not only by the knowledge and creativity of everyone present, but also the kindness and eagerness to share ideas shown by your team and the other attendees. Not only are you a collection of brilliant minds, but of kind hearts and generous spirits. Thank you."

Carol O’Connor-Cadiz
Real Estate, Bankruptcy, DUI

"Your initiatives and proprietary materials and approaches towards building rewarding law practices are changing the lives of the people who work with you and your very professional staff. GLM preaches not just revenue enhancement marketing for lawyers, but your approach is enriching the lives of our families and communities. Well done, Ben!

Mitchell Birzon
Personal Injury

"Ben, as a new coaching member this year, I had some idea of what to expect from the GLM Summit; however, the depth of information provided blew me away! My marketing director and I have so many new, exciting marketing ideas, we'll be working overtime for weeks (and months!) to come.

Kellam T. Parks
Personal Injury

You may recognize Ben from:

Ben's Best-Selling Legal Marketing Books

Learn From Ben At The Next Great Legal Marketing Summit

Intention. Innovation. Intensity.

Learn how to live a life of abundance, opportunity, and prosperity as a law firm owner (even in highly competitive markets) while networking with other firm owners who've used the GLM frameworks to build their Iconic practices.