Colin is a northern Virginian, born and raised, and has been working for Ben Glass and Great Legal Marketing since 2013 as a Writer, Video Studio Manager, and Project Manager. Many of our members know Colin from our live Fast Action Boot Camps, our monthly member journal, our GLM YouTube channel, and our annual National Summit.
One of the most unique programs that Colin runs is our Infusionsoft Jumpstart Program, which helps solo and small firm attorneys get an automated follow-up marketing system up and running. As our in-house Infusionsoft Certified Partner, Colin custom writes campaigns, coordinates staff trainings, and helps migrate your marketing contacts. Colin also organizes and contributes to many of the educational products you see listed at our webstore.
Colin is no stranger to working with attorneys. He interned at the Securities and Exchange Commission during the financial crisis of 2008 when Bear Stearns and Lehman Brothers collapsed. After graduating from the University of Virginia in 2009, he started his career as a private tutor, teaching everything from preschool phonics to high level SAT prep. “I love working with kids and helping them learn new things about the world around them. It meant a lot to me to spend a few years teaching everything I could teach and seeing it bear fruit in my students. Northern Virginia can be a stressful place for students; they’re under a ton of pressure. So much of my work was about teaching them how to cope with failures and how to move forward with confidence, no matter what the world tells them.”
Outside of the office, Colin is a religious man and a heavy reader. Anyone in the office can tell you that he is completely obsessed with Liverpool Football Club in the English Premier League. He hasn’t missed a single game since 2012, including preseason games and friendlies. “It’s a chance for me to let go and be completely immersed in something for ninety minutes without being bombarded by advertising, politics, or the other stresses of the world. As strange as it sounds, I feel a deep personal bond and kinship with the people of Liverpool. When it all comes together in a big game, the catharsis is unmatched.”
If you’re a solo or small firm attorney thinking about marketing education, Colin has a word of advice for you: “GLM is the only place you’ll find law firm marketing ideas that have been tested not only at our firm, but at 20 of the strongest firms around the country. We genuinely care about the fate of boutique law firms in our country, and we see hundreds of attorneys succeed with our methods every year. You really can make more money, work with the clients you want to, and have more time to spend with your family. It all starts with mastery of marketing and an acceptance of the duties that come with proper law firm ownership. This is the place to be, and I am honored to work for a man with Ben’s integrity, wisdom, and generosity.”