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Ben Glass's Attorney Marketing Blog

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  • When Your Phone Team Loses Control of a Call - Law Firms Ben Glass gives advice for managing the intake team in your law firm
    Date: 01/18/2021 Category: Marketing Strategies for Lawyers | Attorney Marketing Tips
  • Ben Glass's Favorite Leadership and Marketing Books
    Date: 06/10/2020 Category: Marketing Strategies for Lawyers
  • 17 Sample Happy Birthday Messages From Law Firms Are you writing messages to clients and former clients on their birthday? Here are a few sample messages to jump-start your process.
    Date: 03/07/2018 Category: Attorney Marketing Tips
  • Lessons from My Lawyer Marketing Mastermind Group Tips for solo and small firm marketing from the Great Legal Marketing mastermind group run by Ben Glass
    Date: 02/23/2016 Category: Marketing Strategies for Lawyers
  • Learn How To Market Your Practice Better Attend Ben Glass's Great Legal Marketing Summit to learn how to better market your practice!
    Date: 04/05/2013 Category: Marketing Strategies for Lawyers
  • DON’T Take Your Time: Five Rules for Militant Law Firm Time Management Are you spending your days doing things way below your pay grade? Our legal marketing mavens explain why planning and delegating are necessary for success.
    Date: 12/16/2012 Category: Marketing Strategies for Lawyers
  • Follow Up on Your Law Firm’s Leads Without Scaring Them Off Are you afraid that sending postcards to your leads will send them packing? You may be right. Learn what kinds of follow up can help your legal web marketing.
    Date: 10/15/2012 Category: Marketing Strategies for Lawyers
  • “Best Lawyers in America?” Don't Take the Bait The “Best 100 Lawyers” inserts in print magazines usually don't really list the best 100 lawyers.
    Date: 10/15/2012 Category: Marketing Strategies for Lawyers
  • Dos and Don’ts of Marketing Headlines for Law Firms Ben Glass offers advice on how to sell yourself and your law practice through online marketing headlines.
    Date: 08/21/2012 Category: Marketing Strategies for Lawyers
  • Bankruptcy Law Firm Marketing: How to Empathize with Clients Empathizing with clients is the starting point for effective bankruptcy law firm marketing. Read these tips for marketing your law firm today.
    Date: 06/04/2012 Category: Attorney Marketing Tips
  • Bankruptcy Lawyer Marketing Can Help Avoid Problem-Clients Are you a bankruptcy lawyer who wants to avoid problem-clients? Read this post and find out how bankruptcy lawyer marketing can help you get the right clients.
    Date: 04/08/2012 Category: Marketing Strategies for Lawyers
  • Get Personal Injury Clients to Stay with Your Law Firm Find out how to get personal injury clients to stay with your law firm once you have attracted them with solid legal marketing — and why it is vital to do so.
    Date: 02/16/2012 Category: Marketing Strategies for Lawyers
  • Personal Injury Attorney Marketing: Why Pitch Your Niche? Learn three benefits of creating a legal niche and using a personal injury attorney marketing plan to advertise your practice areas to potential clients.
    Date: 02/12/2012 Category: Marketing Strategies for Lawyers
  • Why Innovative Legal Marketing Lawyers Avoid Sales Pitch Books Learn three reasons why the book that you write as part of your innovative legal marketing effort should be informative rather than a sales pitch.
    Date: 02/06/2012 Category: Attorney Marketing Tips
  • How a Bankruptcy Lawyer May Use Social Media Marketing Are you a bankruptcy attorney looking for good lawyer marketing ideas? Learn how social media may help you and how to learn more good legal marketing ideas!
    Date: 12/24/2011 Category: Attorney Marketing Tips
  • BBB Endorsements: Should You Seek One? Should attorneys seek BBB accreditation? Learn how a BBB endorsement can support your legal marketing efforts.
    Date: 11/30/2011 Category: Attorney Marketing Tips
  • 5 Sample Messages For Law Firm Holiday Cards You’ve ordered your holiday cards, but now it’s time to add personal messages. Our law firm marketing experts provide five samples to get you started.
    Date: 11/21/2011 Category: Marketing Strategies for Lawyers
  • Follow Up with Potential Personal Injury Clients Without Annoying Them You can follow up with potential clients without driving them away. Learn three simple ways to improve your law firm marketing approach in this blog post.
    Date: 10/29/2011 Category: Marketing Strategies for Lawyers
  • Legal Marketing For Probate Attorneys Estate planning and probate attorney Dave Frees shares his secrets to successful legal marketing for probate, trust, and estate lawyers.
    Date: 09/30/2011 Category: Marketing Strategies for Lawyers
  • Board Games to Pass the Bar When looking to stand out in the sometimes dry world of legal work you need to get creative, like this example of making studying for the bar exam actually fun.
    Date: 07/15/2010 Category: Marketing Strategies for Lawyers
  • The Evolution of Lawyer Advertising As technology changes and clients’ needs and behavior changes over time, our methods of lawyer advertising must also evolve.
    Date: 07/12/2010 Category: Marketing Strategies for Lawyers
  • Use Your USP to Sell Yourself as More than a Lawyer If people cringe when you tell them you’re a lawyer, try spinning your profession in a new light with a unique selling proposition. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
    Date: 06/11/2010 Category: Attorney Marketing Tips
  • Running Your Law Firm Like a Business When you want to create a brand for your law practice that actually stands out from the crowd, why would you do the same thing everyone else is doing?
    Date: 04/11/2010 Category: Attorney Marketing Tips
  • Lawyers: It’s Important to Identify Your Ideal Client A successful lawyer doesn’t just take any case; he or she knows who they want as clients. Identifying your ideal client is one step to building your practice.
    Date: 04/09/2010 Category: Marketing Strategies for Lawyers

Library

  • Posted on 12/29/2020 The Best Attorney Ads of 2020
  • Posted on 12/23/2020 What Attorneys Need to Know About the Facebook/Apple Feud
  • Posted on 09/15/2020 How to Get New Clients for a Law Firm
See All >

Testimonial

  • Old Clients Are Coming Back and Our VIPs Have Been Referring Business to Us Dennis Reppard
  • My Year-to-Date Revenue Went Up 41% Over the Previous Year Joel Beck | Estate Planning | Georgia
  • My Firm Grew from About $475k in Annual Revenue to Nearly $700k This Year! Patrick Silva | DUI Defense | California
See All >

FAQ

  • ?I received a terrible review on a leading attorney review website. Is my practice ruined? What should I do?
  • ?Do I really have to throw out all of my old marketing materials? Some of them were expensive!
  • ?I hate writing headlines for my personal injury website. How can I appeal to a customer’s emotions without one of those awful “Injured? Call Us!” headlines?
See All >
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