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When Your Phone Team Loses Control of a Call - Law Firms Ben Glass gives advice for managing the intake team in your law firm -
The Bar Addresses Lawyer Well-being and Misses the Mark Ben Glass talks about the recent bar comment on lawyer wellbeing and why the proposed change does not go far enough. -
17 Sample Happy Birthday Messages From Law Firms Are you writing messages to clients and former clients on their birthday? Here are a few sample messages to jump-start your process. -
Craig Simpson and Ben Glass Talk About Craig's New Book Ben Glass hosted a teleseminar for Craig Simpson announcing his new book. Listen to the webinar here! -
Virginia State Bar President Declares DIY Legal THE Threat to the Legal Profession Virginia State Bar President Edward Weiner recently declared DIY Legal THE Threat to the Legal Profession. Is he right? -
Lawyer Marketing - Work on Stuff That Counts You already spend too much time on social media. Don't waste any of your valuable marketing time there until you have all of your other systems in place. -
I'm Curious. Do You Lawyers Feel Threatened by These Tech Companies? A reading of the various state bar legal journals suggests that bar leadership feel threatened by the non-lawyer tech companies. Do you? -
Buy an Ad in Our Magazine (Just Like All the other Lawyers!) Lawyers should only buy advertising that provokes a response and is trackable. Most folks selling media want neither. -
You Make a Huge Mistake Thinking Just Because You Did a Good Job They Will Refer Some lawyers say that they don't "advertise" because they just do a "good job" and their clients will remember them. Good luck with that strategy. -
Lessons from My Lawyer Marketing Mastermind Group tips for solo and small firm marketing from the Great Legal Marketing mastermind group run by Ben Glass -
First Amendment Protection for Blog That Exposed IME Doctor in Michigan First Amendment protects lawyer blog which posted video of Dr. Rosalind Griffin and asked the public to judge whether she had committed perjury. -
How Do I Get More Referrals From Existing Clients? A referral-based law practice is magic. Referred clients come to you pre-disposed to hire you. Here are some tips for getting more referrals -
State Bar President thinking, thinking While state bar presidents sleep, solo and small firm lawyers are embracing the change to come -
American Association for Justice Seminar Speaking Invitation Turned Down - Find Out Why american association for justice marketing and practice building -
You Are in the Business of You Yes, you are a law practice, but the truth is that you are in the business of you. What does that mean for your law practice and how do you apply this idea? -
Ireland VS. USA Irish personal injury lawyer, Flor McCarthy, has issued a challenge to those attending the Great Legal Marketing Summit -
The Power of Video Marketing For Your Law Firm - But Not THAT Kind of Video Lawyers sometimes tell me either that (1) they don’t want to give away too many answers to questions out of fear that people won’t hire them and pay them to answer questions or that (2) they can’t think of what to say. -
Please Don't Tell Them Not to Join Our Committees The president of a local bar expresses "concern" over my belief that joining bar committees is not a good use of a young attorney's time. -
Dan Kennedy Titanium Mastermind Group Free 10 Minute Audio Eavesdrop Your invitation to eavesdrop on a behind closed doors, special meeting of Dan Kennedy’s most elite mastermind group, the GKIC Free 10minute "eavesdrop" audio on Dan Kennedy's 2013 Titanium Mastermind Group 20 leading experts in diverse fields, with advisory, coaching, consulting, retail and professional practices and businesses generating yearly incomes upwards from $1-million to $20-million…and influencing more than 500,000 small business owners, entrepreneurs and professionals worldwide. -
Dan Kennedy Titanium Mastermind Recordings - with Ben Glass In the summer of 2013, 20 of GKIC's top members gathered for the the meeting of the Dan Kennedy Titanium Mastermind Group. They shared their top million dollar secrets. -
You Can't Delete Fake Facebook Likes Used Facebook advertising to get more Likes and ended up with a bunch of fake people liking your page? Sorry, there's not solution for your problem. -
What to Do About Negative Attorney Reviews Online Ben Glass helps attorneys take steps to save their reputation after a client leaves a negative review on a popular website like AVVO or Google. -
Would Your Law Firm Marketing Benefit from Web-Based Phone Monitoring? Was it a missed call, a dropped call, or a bad call? Our legal marketing consultants discuss monitoring your incoming calls for better customer service. -
Attorneys: Fight the Causes of Work-Related Stress Ben Glass shares some quick tips on how attorneys can begin to eliminate stressors by changing their behavior in the office and at home. -
Editing and Writing Go Hand-in-Hand for Effective Online Legal Content Unwilling to hire writers for your website content? Instead of going it alone, you may want to consider hiring an editor for your law firm’s online marketing. -
Be Sure to Regularly Review Your Triggered Emails! If you use automated marketing software and send out triggered emails, it is important to reread them and update them for accuracy several times a year. -
How to Get the Most Marketing Benefits out of Your Legal Book’s Cover Hoping a picture of a courtroom and a two-word title will get customers to order your free book? Our legal marketing team explains the value of your book cover. -
Attorney Automated Marketing Campaigns Benefit Users, Too We’ve established that automated marketing has many benefits for attorneys, but what about the clients? Look at three big pluses for automating emails. -
Giving a Client Star Treatment Is a Marketing Investment Worth Making Worried that mailing a big welcome packet will be a drain on your marketing budget? Our legal marketing team explains why it may be worth the investment. -
Right Words, Right Place: Using Legal Blogs Together with Social Media Are you getting the most out of your law firm’s blog? Our legal marketing team explains how to optimize your posts for search engines and social media. -
Three More Lawyer Marketing Strategies For Nurturing Your Herd Now that you’ve built a database of contacts, what should you do with your “herd”? Connect with them, engage with them, and keep them happy. -
Legal Marketing Video Tips: Make Good on Your First Date With a Client Waiting by the phone for your client to call, wondering what you did wrong? Our legal marketing team can help you improve your first customer contact. -
Three More Lawyer Marketing Strategies For Building Your Herd Learn three more awesome marketing strategies that will help you build a following that will endorse and recommend your law office to others. -
What Your Personal Injury Law Firm’s Facebook Page Should Do For You Our legal marketing team helps you use social networking to build relationships, encourage followers, and promote your firm at lightning pace. -
Two MORE Legal Industry Norms You Should Break Ben Glass discusses two more legal industry norms that could be damaging to your practice—and to your life—if you follow them blindly. -
Don’t Let Your State Bar’s Advertising Rules Constrain You! Don’t get discouraged because your state bar association has a long list of rules and regulations regarding attorney marketing and advertising. -
Why Writing a Bad Press Release Can Hurt Your Legal Marketing Strategy Will your law firm’s press release be earmarked as spam? Find out why these pieces of content are far different from your other legal marketing articles. -
Two MORE Reasons Legal Marketing is Challenging Ben Glass discusses what makes online attorney marketing so much more challenging for law firms than for other businesses and professions. -
Linking Laws: The Right Kinds of Links Matter to Your Legal Marketing Are you using links that will lower your ranking and make readers click away? Our legal marketing consultants discuss which links will hurt your ad strategy. -
Education-Based Marketing: Why Attorneys Benefits Even More Attorneys and lawyers can benefit from education-based marketing even more than others—find out why from lawyer marketing expert Ben Glass. -
Test Driving Your Keywords Makes a Legal Marketing Campaign Risk-Free Want to know your results before you invest? Our legal marketing consultants explain how testing your keywords can take the guesswork out of SEO. -
The Three C’s of Using the Keywords to Attract Your Ideal Legal Client Keywords aren’t something you can drop into your content and move on. Like all aspects of your legal marketing campaign, they must be constantly changing. -
Attorneys: You Can’t Be All Things to All People! Ben Glass explains why being a jack-of-all-trades isn’t the best idea for attorneys—and how having a niche can improve your business and your life. -
Google Search Placement: Many Are Called, But Few Are Chosen You'll have to mount a major effort to land your law firm on the first page of Google search results. -
RACE to the Finish: Optimizing Your Law Content for Robots and Readers Is your legal marketing appealing to only half of your audience? Writing good content means appealing to human readers and search engine robots simultaneously. -
Crazy Chiropractor Marketing If you complain about how little insurance companies reimburse you for visits, how about this idea? -
Not All Clients Are Equally Easy to Work For As a rule, 20 percent of your clients will produce 80 percent of your stress and frustration. -
Why Writing Your Legal Website Like Your Print Ad Hurts Your Marketing Writing for new media is very different from composing a phone book ad. Our legal marketing team offers these tips to keep you ahead of the online curve.