Why choose this strategy?
- Improves the goodwill of the law firm
- Having many positive reviews will overshadow one negative review
- Most potential clients will put less weight on a bad review when it is accompanied by many more positive reviews
- Many potential clients will only read a handful of the reviews for any particular product or service. Therefore, the more reviews, the more likely the negative review will not be read
- Less stressful for the attorney than engaging in a lawsuit
- Less hassle for the law firm than attempting to negotiate with the website owner to have the content removed
- Dilution campaigns cost nothing for the law firm
- Posting additional relevant content with appropriate key words will further the legal marketing strategy of becoming the go-to source for information on the Internet
- Posting additional, informative content will increase the law firm’s web presence
- Responding to a negative review or content with positivity is more likely to earn the respect of potential clients than engaging in an argument