1. Increase clients and caseload.
The biggest goal of lawyer marketing is to increase the number of clients of the law firm. By doing so, the stress associated with finances is greatly reduced. This can include meeting payroll, paying overhead costs, and the overall financial stability of the firm.
2. Improve efficiency of time and money spent on marketing.
Traditional marketing strategies involve attending countless after-hours networking events and paying for expensive television and print advertisements. New strategies, which focus on client education and utilizing the internet and social media, allow for a greater return on the law firm's investment. This reduces stress by limiting costs and freeing up hours in the day for the attorney to participate in stress-relieving activities.
3. Increase time available for completing billable work.
With improved attorney marketing, more time is available for the lawyer to work on actual cases. Since most lawyers are paid per billable hour, this translates to increased revenue for the law firm. As a result, stress related to lack of time and lack of resources is reduced.
For more information about lawyer marketing strategies, contact Great Legal Marketing by filling out our online form or calling our office at 703-591-9829.