Mastermind – someone who creates new things. (wordnetweb.princeton.edu)
Legal marketing is continuously changing, which means you have to evolve with it. Our potential clients are becoming more sophisticated in how they search information and choose legal counsel. You can bury your head in the sand and hope that these changes don’t affect your practice. However, if you don’t take action, you are going to witness your competitors taking your prospective clients.
As a legal professional, you need to surround yourself with others who truly “get it” and understand that to stay competitive, you have to search out new legal marketing avenues. One of the most ideal ways to stay on the cutting edge of marketing is to join a mastermind group. I firmly believe in the power of mastermind groups and have learned a lot from mine over the years. Here are some amazing lessons I have learned from other mastermind members:
- Stay focused. Create a plan and religiously stick to it. Question every action that takes up your time.
- Think big. Don’t set weak goals. Go for the big ones.
- Don’t wait to be finished with one project before you start the next. When it comes to legal marketing campaigns, work simultaneously.
- Perfection shouldn’t be your goal. If it is, you are going to fail every time.
If you are not part of a mastermind group, it’s time to join one. Imagine how much you can learn when you spend time with people who are focused on creating new opportunities and following their dreams.
Don’t miss this conference!
For effective and innovative lawyer marketing tips, sign up for our national 2-day legal marketing conference scheduled for April 2011. You won’t want to miss this one!