Analyzing Legal Marketing Success Now Pays Off Later

While I always stress the importance of breaking free of the chains of your law firm and enjoying your free time, you need to put in effort to get there. Sure, anyone can place a Yellow Pages ad, but how do you know people are using it to find you? Placing a phone number or URL unique to that ad will allow you to track when clients use those specific means to get to you.

The marketing vultures will always tell you that your lawyer advertising can be more effective if you buy more ad space, radio time, bigger space, etc. basically spend more money. They usually don't bother tracking if your advertising is effective or not, and don't' worry about finding out how to improve it, they just say buy more and brush you off.

By implementing unique tracking methods on all of your individual lawyer advertising methods you can see which work and which don't. That way you can tailor your legal marketing efforts to include those methods that have gotten positive response and then either remove or rethink the ones that are lagging behind.

By nipping ineffective marketing methods in the bud early on you can save time and money in the long run by only focusing on what works. My article on tracking your legal marketing success has more tips on ways to track your response and why it's an important step to getting to legal marketing stability.  

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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