In the past, lawyers’ mentality was to sue people who talked bad about them. “We’ll send them a cease and desist letter and file a defamation claim!” Things have changed.
If you find out that someone was unhappy with your services and has written a negative remark about you, you can put your raving fan base to work. The people who appreciate you will step in on your behalf. Don’t be afraid to ask them, “if you have a different opinion than this person, can you post it?” This technique is a powerful one.
How do you get this group of raving fans? Read our other articles for more information:
Most attorneys start their firms assuming that being a really, really good attorney should, in an of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed have learned to leverage their current resources to create effective (and ethical) marketing. What they learned isn’t a magic pill or silver bullet, but a different approach to marketing that the elders of the profession haven’t considered.
If you want a peek at what successful attorneys use to market their practice, this special Marketing Breakthrough kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) marketing kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your Marketing Breakthrough Kit from Great Legal Marketing!
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