There are two kinds of lawyers: 

  • Those who ruthlessly schedule their day, taking phone calls only at specific times, delegating time-wasting tasks to lower-paid employees and focusing logically and sequentially on the tasks at hand; and 
  • Those who are constantly running behind, missing deadlines, and making last-minute demands on their clients and associates.

What kind of lawyer are you?

As you may have guessed, the difference between these two kinds of attorneys comes down to effective time management.

The fact is that lawyers who manage their time well are not only more effective at their jobs, but pull in more money and make a better impression on clients. Lawyers who lose control of their time on a daily basis, and are constantly playing catch-up with their daily schedules, are an active irritant to anyone in the immediate vicinity and are allowing their reputations to suffer unnecessarily.

Do you think your client is impressed when you show up at the courthouse ten minutes late, carrying a disheveled file and talking to someone on the phone about a matter completely unrelated to his case? And if he's underwhelmed by your behavior, how do you think the judge and opposing counsel feel?

But don't despair—there are some tried-and-true ways to get control of your time, ranging from scheduling your phone calls to delegating unimportant and time-consuming tasks to associates who bill at a lower rate. You may even have to bite the bullet and hire additional staff for your office—sure, it's a hefty initial investment, but it will pay off in the long run when you have more time to devote to clients. 

Questions? Call the lawyer marketing pros at Great Legal Marketing (888-791-2150) for more information!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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