What They Never Taught You In Law School
We know what it takes to get more clients to your law firm, and it is more than "do good work and the clients will come." Find out what other attorneys are doing to grow their firms and get the cases and clients they want.
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17 Sample Happy Birthday Messages From Law Firms Are you writing messages to clients and former clients on their birthday? Here are a few sample messages to jump-start your process. -
Cool tool for checking out those major web companies lawyers hate Lawyer marketing websites -
You Are in the Business of You Yes, you are a law practice, but the truth is that you are in the business of you. What does that mean for your law practice and how do you apply this idea? -
You Can't Delete Fake Facebook Likes Used Facebook advertising to get more Likes and ended up with a bunch of fake people liking your page? Sorry, there's not solution for your problem. -
What to Do About Negative Attorney Reviews Online Ben Glass helps attorneys take steps to save their reputation after a client leaves a negative review on a popular website like AVVO or Google. -
Attorneys: Fight the Causes of Work-Related Stress Ben Glass shares some quick tips on how attorneys can begin to eliminate stressors by changing their behavior in the office and at home. -
Editing and Writing Go Hand-in-Hand for Effective Online Legal Content Unwilling to hire writers for your website content? Instead of going it alone, you may want to consider hiring an editor for your law firm’s online marketing. -
Be Sure to Regularly Review Your Triggered Emails! If you use automated marketing software and send out triggered emails, it is important to reread them and update them for accuracy several times a year. -
How to Get the Most Marketing Benefits out of Your Legal Book’s Cover Hoping a picture of a courtroom and a two-word title will get customers to order your free book? Our legal marketing team explains the value of your book cover. -
Attorney Automated Marketing Campaigns Benefit Users, Too We’ve established that automated marketing has many benefits for attorneys, but what about the clients? Look at three big pluses for automating emails. -
Giving a Client Star Treatment Is a Marketing Investment Worth Making Worried that mailing a big welcome packet will be a drain on your marketing budget? Our legal marketing team explains why it may be worth the investment. -
Right Words, Right Place: Using Legal Blogs Together with Social Media Are you getting the most out of your law firm’s blog? Our legal marketing team explains how to optimize your posts for search engines and social media. -
Two MORE Legal Industry Norms You Should Break Ben Glass discusses two more legal industry norms that could be damaging to your practice—and to your life—if you follow them blindly. -
Don’t Let Your State Bar’s Advertising Rules Constrain You! Don’t get discouraged because your state bar association has a long list of rules and regulations regarding attorney marketing and advertising. -
Linking Laws: The Right Kinds of Links Matter to Your Legal Marketing Are you using links that will lower your ranking and make readers click away? Our legal marketing consultants discuss which links will hurt your ad strategy. -
Test Driving Your Keywords Makes a Legal Marketing Campaign Risk-Free Want to know your results before you invest? Our legal marketing consultants explain how testing your keywords can take the guesswork out of SEO. -
Attorneys: You Can’t Be All Things to All People! Ben Glass explains why being a jack-of-all-trades isn’t the best idea for attorneys—and how having a niche can improve your business and your life. -
Not All Clients Are Equally Easy to Work For As a rule, 20 percent of your clients will produce 80 percent of your stress and frustration. -
Why Writing Your Legal Website Like Your Print Ad Hurts Your Marketing Writing for new media is very different from composing a phone book ad. Our legal marketing team offers these tips to keep you ahead of the online curve. -
Four Easy Ways to Streamline Your Law Firm’s Online Marketing Message Don’t know where you’re going wrong in your law firm’s marketing campaign? Our legal advertising advisors discuss the four rules that can get you back on track. -
Can't Do Everything Yourself? You Can Outsource Rather than Hire If you're a sole practitioner, you can outsource administrative tasks rather than hiring full-time help. -
An Unsigned Client Is a Negative Advertisement for Your Law Firm Any prospective clients you fail to sign up may wind up trash-talking your law firm. -
Website Not Taking Off? Consider Pay-Per-Click Advertising A Pay-Per-Click Campaign Will Vault You Over “Official” Google Search Results -
Why “Good” Isn’t Good Enough for Your Law Firm’s Marketing Campaign When it comes to evaluating your ad, your legal marketing deserves tough criticism. Read these tips to determine what is (and what isn’t) working for your firm. -
The Four Key Goals of Using a Free Legal Guide for Law Firm Marketing Is your legal guide doing everything it can to attract your ideal customers? Find out from our legal marketing team if your informational offer is falling flat. -
Keep Telling Them You Are Average Consumers are barraged with a host of options when it comes to legal services. Most advertising says "I'm average, hope you find me." -
We Can Make You Number One on Google Lawyers get emails like this all the time. "We can make you #1 on Google" using our secret sauce formula. -
One Marketing Strategy Is Not Just As Good As Another In order to promote your law practice effectively, you can't choose your marketing strategies randomly. -
Bringing Writing In House Its not that SEO per se doesn't matter with an attorney website. It's that most lawyers don't produce enough content to have it matter. -
“Focus,” for a Lawyer, Can Be a Scary Concept In order for your practice to flourish, you need to focus on your ideal client.