What They Never Taught You In Law School
We know what it takes to get more clients to your law firm, and it is more than "do good work and the clients will come." Find out what other attorneys are doing to grow their firms and get the cases and clients they want.
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Is Your Newsletter a Snoozer? Our Legal Marketing Tips Can Shake It Up Are you wasting time and money on a newsletter that’s going right in the trash? Our legal marketing consultants help you maximize its potential. -
Still Making Excuses to Avoid Optimizing Your Law Firm’s Marketing? Think that taking all the little cases is better than being selective? Our legal advertising team discusses common objections to an optimized marketing plan. -
You Can Edit Your Facebook Posts—But You Have to Do It Fast Facebook allows you to edit or delete comments within a couple after minutes of posting them. -
Don't Be Too Aggressive in Your Facebook Comments You shouldn't be overly intrusive, aggressive, or insulting when sharing your legal expertise in Facebook discussions. -
An Ethical and Profitable Legal Marketing Campaign May Garner Jealousy Do your attorney friends look down on you because you aren’t as tired as they are? Our legal marketing consultants discuss a proper work-life balance. -
Everyone Else Is on Facebook—Why Not You? The majority of people and businesses in the United States use Facebook. It's time to get on the bandwagon. -
Why Being a Good Lawyer Doesn’t Improve Your Legal Marketing Campaign Knowledge will help your clients, but it doesn’t give you the edge over your competition. Your legal marketing must bring in clients before you can help them. -
You Don't Have to Restrict Yourself to One Key Phrase You can build your law firm's web presence around multiple key phrases. -
Getting the Most Out of Your Bankruptcy Firm’s TV Advertising Campaign Working on a TV ad for your firm? Don’t lose sight of your legal marketing goals! Our legal marketing team helps you focus your advertising message. -
Using Social Media As the New Way to Get Word-of-Mouth Referrals Social media sites can help you talk to millions of people at once—but what voice should you speak to them in? Our legal marketing gurus help you decide. -
Legal Marketing in the Future: Social Media Is Changing How We Search Look out keywords and content—here comes social media! Our legal marketing consultants discuss how social media is affecting your law firm’s search rankings. -
Three Mistakes Attorneys Make When Planning Their First TV Ad Is the TV station making more money off you than you will from your customers? Find out if your law firm’s TV ads will benefit your legal marketing. -
Writing an Article? You Need a Good Lead The most important part of an article is its lead—that first sentence that grabs the reader's attention. -
Want to Express Your Feelings? Do It on Your Private Blog You should use your law firm's blog only for marketing purposes; you can express your private feelings elsewhere. -
Ben Glass Law Marketing How do you utilize marketing tools to promote your law firm? -
You Can Tailor Your Giveaway to Its Intended Audience The best promotional giveaways and freebies are tailored to the needs of a particular audience. -
Best Attorney Marketing Are you making all of the money in the practice of law that you deserve? -
Don’t Use a Shotgun on a Small Target: Legal Marketing Must Be Precise Small firms can stay ahead of established competitors, but only if they know how to market wisely. Learn how to make your legal marketing more efficient. -
Do You Have What It Takes To Improve Your Marketing Strategy? How can you make the most out of your marketing plan in order to gain clients? -
Always Tell Your Staff When You're Installing Monitoring Software As a matter of ethics, you should always inform your employees before installing video or audio monitoring software. -
Your Website Can't Be “Everywhere” Overnight It can take years for a well-planned lawyer website to dominate Google search results. -
Your Free Book Must Offer Three Things—or Customers Will Click Away Hoping to snare a customer’s contact information by offering easily-Googled facts? Check your free legal guide to make sure it accomplishes these three tasks. -
“Back Door” Tips and Tricks to Improve Your Law Firm’s Blog Rankings Still using randomly generated URLs and pointless anchor text in your blog links? These two tiny fixes can make a big improvement in your legal website traffic. -
A Web Tool Is Only as Insightful as the Person Who Uses It The data provided by your webmaster tools should ideally be crunched by a seasoned professional. -
Four Common Myths About Social Media and Legal Marketing Are Facebook “likes” and fan pages just a bunch of ego-stroking—or do they actually work? Find out the truth about social media from our legal marketing team. -
The Days of Leisurely Client Dinners Are Long Gone Very few lawyers have the time or inclination to take prospective clients out to lunch or dinner. -
Writing for Robots: Bore the Search Engines, Not Your Online Readers Are you composing brilliant ad copy for robots who couldn’t care less? Our legal marketing team unravels the mysteries of writing for inhuman readers. -
Keywords and Key Phrases: How the Difference Can Affect Your Marketing Still using tired keywords that aren’t being searched very often? The words you use—and how you use them—can make a huge difference in your legal marketing. -
Lawyers Don't Have Access to Marketing “Gimmicks” As a lawyer, you can't seriously engage in sweepstakes or contests, or offer your services at a discount. -
How Automated Responses Can Improve Your Law Firm’s Marketing Campaign So busy running your legal business that you don’t have time for your customers? Our legal marketing team offers three FREE ways to automate your law firm.