What They Never Taught You In Law School
We know what it takes to get more clients to your law firm, and it is more than "do good work and the clients will come." Find out what other attorneys are doing to grow their firms and get the cases and clients they want.
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Attorney Automated Marketing Campaigns Benefit Users, Too We’ve established that automated marketing has many benefits for attorneys, but what about the clients? Look at three big pluses for automating emails. -
Right Words, Right Place: Using Legal Blogs Together with Social Media Are you getting the most out of your law firm’s blog? Our legal marketing team explains how to optimize your posts for search engines and social media. -
Two MORE Legal Industry Norms You Should Break Ben Glass discusses two more legal industry norms that could be damaging to your practice—and to your life—if you follow them blindly. -
Don’t Let Your State Bar’s Advertising Rules Constrain You! Don’t get discouraged because your state bar association has a long list of rules and regulations regarding attorney marketing and advertising. -
Linking Laws: The Right Kinds of Links Matter to Your Legal Marketing Are you using links that will lower your ranking and make readers click away? Our legal marketing consultants discuss which links will hurt your ad strategy. -
Test Driving Your Keywords Makes a Legal Marketing Campaign Risk-Free Want to know your results before you invest? Our legal marketing consultants explain how testing your keywords can take the guesswork out of SEO. -
Attorneys: You Can’t Be All Things to All People! Ben Glass explains why being a jack-of-all-trades isn’t the best idea for attorneys—and how having a niche can improve your business and your life. -
Not All Clients Are Equally Easy to Work For As a rule, 20 percent of your clients will produce 80 percent of your stress and frustration. -
Why Writing Your Legal Website Like Your Print Ad Hurts Your Marketing Writing for new media is very different from composing a phone book ad. Our legal marketing team offers these tips to keep you ahead of the online curve. -
Four Easy Ways to Streamline Your Law Firm’s Online Marketing Message Don’t know where you’re going wrong in your law firm’s marketing campaign? Our legal advertising advisors discuss the four rules that can get you back on track.