We know what it takes to get more clients to your law firm, and it is more than "do good work and the clients will come." Find out what other attorneys are doing to grow their firms and get the cases and clients they want.
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Always Tell Your Staff When You're Installing Monitoring Software As a matter of ethics, you should always inform your employees before installing video or audio monitoring software. -
Your Website Can't Be “Everywhere” Overnight It can take years for a well-planned lawyer website to dominate Google search results. -
Your Free Book Must Offer Three Things—or Customers Will Click Away Hoping to snare a customer’s contact information by offering easily-Googled facts? Check your free legal guide to make sure it accomplishes these three tasks. -
“Back Door” Tips and Tricks to Improve Your Law Firm’s Blog Rankings Still using randomly generated URLs and pointless anchor text in your blog links? These two tiny fixes can make a big improvement in your legal website traffic. -
A Web Tool Is Only as Insightful as the Person Who Uses It The data provided by your webmaster tools should ideally be crunched by a seasoned professional. -
Four Common Myths About Social Media and Legal Marketing Are Facebook “likes” and fan pages just a bunch of ego-stroking—or do they actually work? Find out the truth about social media from our legal marketing team. -
The Days of Leisurely Client Dinners Are Long Gone Very few lawyers have the time or inclination to take prospective clients out to lunch or dinner. -
Writing for Robots: Bore the Search Engines, Not Your Online Readers Are you composing brilliant ad copy for robots who couldn’t care less? Our legal marketing team unravels the mysteries of writing for inhuman readers. -
Keywords and Key Phrases: How the Difference Can Affect Your Marketing Still using tired keywords that aren’t being searched very often? The words you use—and how you use them—can make a huge difference in your legal marketing. -
Lawyers Don't Have Access to Marketing “Gimmicks” As a lawyer, you can't seriously engage in sweepstakes or contests, or offer your services at a discount. -
How Automated Responses Can Improve Your Law Firm’s Marketing Campaign So busy running your legal business that you don’t have time for your customers? Our legal marketing team offers three FREE ways to automate your law firm. -
Three Steps to Choosing an Effective Title for Your Law Firm’s Book Not sure how to write an attention-getting book title? Answer these three questions to make sure your law firm’s marketing tool will be worth the effort. -
Looking Behind Can Help You Know What’s Ahead for Your Firm’s Success Afraid to look at the “big picture” of your law firm’s marketing? Your legal marketing campaign should provide answers on what went wrong and what to do next. -
You Can't Succeed If You're Not Up on the Latest Trends If you want your practice to succeed long-term, you have to research the latest trends in the legal profession. -
Goals Aren't Goals Unless They're Written Down If you don't write down your thoughts about your law practice, you'll never act on them. -
Lawyers Should Work Smarter, Not Harder A lawyer who spends his time and resources wisely won't have to put in 100 hours a week. -
Will Your Legal Marketing Copy Pull Readers In, or Push Them Away? Trying to preach to your readers from an unreachable height? Our legal marketing team helps you make your website copy more appealing to your readers. -
Don't Get Caught Short By Your State Bar Association Great Legal Marketing will keep you apprised of the regulations your state bar association has in the works. -
Use Your Legal Marketing to Promote Your Goods Rather Than Yourself Feel as if you’re begging your customers to sign on the dotted line? Redirect your law firm’s marketing efforts to your free materials for a low-pressure sale. -
Great Law Firm Marketing Reaches Beyond Potential Clients By marketing your firm effectively, you reach not only potential clients, but all the people those potential clients know. -
Most Marketing Concepts Are Universal People around the world want the same basic things—and respond to the same basic marketing techniques. -
Flak From Other Lawyers? You're Probably Doing Something Right If your fellow lawyers object to your marketing practices, that means you're on the right track. -
Does Your Law Firm’s Software Database Work While You’re at Home? Is your law firm’s contact list moldering in a file drawer? Learn how to choose a software database program that will work with your legal marketing materials. -
The Sole Aim of a Marketing Campaign Is to Attract Clients When you spend money to promote your firm, you want to the result to be new, paying clients. -
Are You Wasting Paper? Benefits of Mailing Your Legal Marketing Info Don’t see the cost-benefit in mailing out informational packets? Our legal marketing team explains how hard those envelopes are working to bring in business. -
The Free Book Your Customer Requests Should Do More Than Build Loyalty You’ve sent a customer a free book, and you have her contact information. Is your work done? Find out how to follow up with a brand new, unknown client. -
Your Website Has Only One Chance to Make a Good Impression A frantic visitor won't linger too long on your website unless you answer his questions from the get-go. -
What Type of Content Should You Have on Your Website? Your law firm's website should have a steady stream of fresh, pertinent, updated content. -
Four People You Must Stop Blaming for Your Law Firm’s Lack of Success Still think your competition is to blame for your lack of clients? We explain how attorneys are able to thrive in dire situations—and how to be one of them. -
AttorneysMax.com - Careful How You Choose a Web Marketing Team Make sure you don't fall victim to a black hat web marketer -
Buying a Yellow Pages Ad Has Never Been Cheaper It's much less expensive to buy a Yellow Pages ad today than it was only a few years ago. -
A Good Website Answers a Visitor's Questions A visitor is more likely to stay on your website if you answer his questions, quickly and clearly. -
Great Legal Website Copy Should Answer Your Ideal Client’s Questions Want to know what your customers are thinking? Our legal marketing strategists get inside your client’s minds and answer the questions they want to ask. -
Your Newsletter Can Feature Other People and Businesses Your law firm's newsletter doesn't have to focus only on you. Turn the spotlight on other businesses in your community. -
There's a Right Way and a Wrong Way to Reject a Small Case If you reject small cases courteously but firmly, the same client may bring you a bigger case sometime down the road. -
How to Get (and Use) the Information in Your Legal Website Reports Not sure how to use all the data on your website’s “behind the scenes” pages? Here’s how to get the most out of the information your web host provides. -
What Is Your Unique Selling Proposition? If you wan to reinvigorate your law practice, give some long, hard thought to developing a "unique selling proposition." -
Three Tiny Homepage Changes That Can Have Big Legal Marketing Results Not ready to overhaul your law firm’s website? Click here to learn how to make small changes to your legal marketing that can net big results. -
You Can Do It! Taking a Positive Approach to Your Legal Web Marketing Is your frustration causing you to make the same mistakes over and over again? Read why positivity is key for a successful legal marketing strategy. -
Don’t Fall Into the “Success Trap”: Make Rules to Protect What’s Yours Are you losing sleep, skipping meals, and missing your kid’s recitals? Here’s how to build a legal web marketing campaign that gives you back your life. -
Three Questions to Ask BEFORE You Begin Your Legal Marketing Campaign Thinking of overhauling your current web marketing strategy? Ask yourself these three important questions to make sure your legal marketing will be effective. -
When It Comes to Advertising, the State Bar May Not Be Your Friend Many state bar associations are overly restrictive about their members' marketing and advertising campaigns. -
Finding Your 20: How to Apply the Pareto Principle to Your Business Are you wasting precious time and money on marketing that won’t pay off? Learn how to refocus your law web marketing efforts with the 80/20 Principle. -
Sometimes You Should Expect the Worst from Your Fellow Lawyers Some lawyers make unethical claims in their advertisements, and even stalk the waiting rooms of hospitals and doctors. -
Making a Law Firm Marketing Budget Great Legal Marketing discusses how to put together a budget for law firm marketing. -
Changing Your Law Firm’s Radio Ads? If It Isn’t Broken, Don’t Fix It! Is your radio ad campaign working, or are you wasting your advertising dollars? Our legal web marketing team can tell you how to optimize your radio ads. -
Personal Marketing Should be Personal Great Legal Marketing describes the benefits of staying in contact with former clients to build a solid reputation, and how to keep personal marketing personal. -
Should You Have a LinkedIn Account in Order to Promote Your Law Firm? Is it really necessary to have a LinkedIn account? Not if you can’t do it properly. Read on to see if LinkedIn is worth your time and web marketing efforts. -
What Goes into Website Informational Articles? Great Legal Marketing discusses what content law firms can provide on their websites, and how to share that information effectively with potential clients.