A recent article the New York Times, "Who’s the Boss, You or Your Gadget," shed light on the fact that many of us are becoming glued to our smartphones and other electronic devices, which is ultimately blurring the line between work and home life. The article begins, “given the widespread adoption of smartphones, text messaging, video calling and social media, today’s professionals mean it when they brag about staying connected to work 24/7.”
That’s nothing to brag about.
In law school, we are taught that “the law is a jealous mistress.” You better be available to your clients all day, every day. This is the life you chose, or is it?
There is a better way.
You do not have to be available to your clients 24/7. After all, you are not just a lawyer. You may be a spouse, parent, child, sibling or friend. Work shouldn’t define your entire life.
Here is a challenge for every lawyer – choose when you are going to be available to your clients and when you are not. Don’t sleep with the cell phone beside your bed “just in case” someone needs to talk with you. Believe it or not, your clients will adapt to your schedule.
In the New York Times article, Lee Rainie of the Pew Research Center’s Internet and American Life Project said, “home has invaded work and work has invaded home and the boundary is likely never to be restored.”
It’s time you took control of your business and personal life. That is how you will find the right balance and restore the boundary between home and work. You can learn more attorney time management tips by ordering Militant Time Management for Lawyers.
Most attorneys start their firms assuming that being a really, really good attorney should, in an of itself, be a marketing advantage. Those attorneys believe that joining a whole bunch of committees and putting their name in lawyer directories is “marketing,” and they never bother to ask if there is a better way.
Attorneys are catching on, however, and those who succeed have learned to leverage their current resources to create effective (and ethical) marketing. What they learned isn’t a magic pill or silver bullet, but a different approach to marketing that the elders of the profession haven’t considered.
If you want a peek at what successful attorneys use to market their practice, this special Marketing Breakthrough kit is your logical next step.
We’ve put together a FREE (and potentially life-changing) marketing kit for solo and small firm attorneys that will show you a better way to reach potential clients and get them excited to call your firm. Request your Marketing Breakthrough Kit from Great Legal Marketing!