You might have read about how writing about current events and relevant news topics on your attorney website or blog can help boost your traffic and your presence on Google. So it probably won’t come as a surprise that you can use the same attorney marketing strategy when it comes to online lawyer videos. Here are some tips on how to do it right:
- Be sure to factor in the extra time it takes to make a video. When posting about a current event or breaking news item, it is absolutely vital to get it posted on the Internet in a timely fashion if you want to fully benefit from the strategy. While it only takes a minute to write a 300-word blog post about a recent event, it takes more time to write, shoot, and post a video. However, if you are able to do so quickly, the payoff can be significant.
- Be sure that your current event is relevant to your practice. Don’t force a connection between Social Security disability and pop star Brittney Spears. Only work in a current event if there is a real, clear, and interesting link between a news event and the law you practice.
- Be sensitive about sensitive topics. Especially when covering a recent accident, injury, or death, it is very important to keep the victim and their loved ones in mind. You don’t want to treat their misfortune as a marketing ploy, and you don’t want to insult anyone who never asked to be in the evening news. When writing these videos, ask yourself, how would I want to be treated if I were part of this news story?
Tying a current event or news item into your lawyer video is a great way to get quality clicks and soar on Google—just be sure to approach these videos in a timely and professional manner.
Do you have more questions about attorney videos and video blogging as a marketing tool? Contact us today at 703.591.9829.