As we grow up, we are taught that more is better and that bigger is better. However, this isn’t the case with many things—including legal practices. One of the most common mistakes that we see attorneys making is taking every case that they come by and never turning away a client. On the surface, it might seem as if taking every case means making more money and getting ahead. But if you take a closer look, you will see that it is diluting your message, hurting your marketing efforts, and preventing you from having your ideal practice.

Do one thing well

Let’s take a look at athletes. Except in the most rare instances, you don’t see professional football players trying to run track, or swimmers trying on ice skates. Why not? They excel at their sport in part because they dedicate themselves to getting really good at just one thing. They recognize that they have a talent for one thing, and then they focus on it. They don’t get distracted.

Your legal practice should be the same way. Don’t get distracted by a myriad of cases and don’t waste your time trying to be an expert at all aspects of the law. Find your niche, focus on it, and become an authority. Don’t try to be the swimmer on ice skates.

Sell one thing well

Having a niche isn’t just about getting really good at what you do—it is also about focusing on a very specific market and targeting a very specific client. When you don’t have a niche, it is harder to get into contact with your ideal client, especially online and through search engine optimization.

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Ready to change your legal practice and change your life? Call our attorney marketing experts today: 888-791-2150.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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