What Mistakes? How Can I Avoid Them?
Creating legal marketing materials that attract attention and influence people to contact your firm is only the first step in effective attorney marketing. Next, you have to figure out what to do with the people who contact your firm. Many lawyers drop the marketing ball at this step of the marketing game because they:
- Don’t track who has contacted them. You can’t follow up with people who have visited your website and requested information from your firm if you don’t know how to reach them.
- Don’t follow up with the contacts if they don’t take their case. The person who contacted you might not have a case now but may have a case you want in the future. It is important to continue to market to these contacts, through things such as regular newsletters.
Want to Learn More About Innovative Legal Marketing?
Are you ready to use the information about potential clients to your advantage? Learn how to do that by browsing the FREE resources on our website and contacting us directly at 703.591.9829.