Be More than Just “a Lawyer”

Don't think of yourself as a lawyer, because that's just boring. Great legal marketing seeks to expand beyond the black and white definition of "lawyer" and market your law firm as a legal experience to be had. Who wants to have a lawsuit when you can have a "legal experience?"

Right there, that proves that the way you sell something is critical to your legal marketing. Saying "I had a successful lawsuit settlement" is boring compared to "I had an amazing legal experience" - the word "experience" is just so much more enticing to the client's ears.

When someone asks you what business you're in, if you answer that you're a lawyer you're not doing yourself any favors. That's a generic, plain answer and it just won't do when you're looking to market yourself as the best choice they could make when it comes to legal representation.

The next time someone asks you what business you're in, try to sell them on the experience of your business, not just the dictionary definition. You may be an advocate for families who suffered losses from a recent defective product recall on baby formula. Or you may be in the business of helping wrongfully charged DUI suspects prove their innocence. Both of these descriptions sound much better than "I'm a class action lawsuit attorney" or "I handle DUI defense claims."

When your legal marketing message sells your law firm as more than just a source of legal help, you're putting yourself on a step above the competition. Learning to expand your thinking beyond the traditional definition of lawyers and law firms will allow your legal marketing to show your specialties and how you are unique among your clients' other options. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Connect with me
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment