When you write books and special reports, you can tell a much more complete story than you can in a one page Yellow Page ad. You can have the mailman bring them a whole box of stuff. You are not limited to a full page phone book ad or a 30 second TV spot. They will read it because they requested it and gave you permission to mail it (you are a "guest" and not a "pest"). You can follow up with sequential mailings and email (auto-responders) in an interesting, helpful, and ethical way.
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- Ben Glass