For someone who does not know a lawyer, but who is looking for a lawyer because they have been hurt and they see pages of ads, your irresistible offer is an offer for information in a low-pressure-easy-for-them-to-get-without-actually-talking-to-a-lawyer environment.

When you write books and special reports, you can tell a much more complete story than you can in a one page Yellow Page ad.  You can have the mailman bring them a whole box of stuff.  You are not limited to a full page phone book ad or a 30 second TV spot.  They will read it because they requested it and gave you permission to mail it (you are a "guest" and not a "pest").  You can follow up with sequential mailings and email (auto-responders) in an interesting, helpful, and ethical way.


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-         Ben Glass

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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