Talking about best marketing for lawyers scares many attorneys. Actually, just the word “best” scares many attorneys who have been taught to stay far away from that word in their advertising materials. We understand the need for caution. We know that you don’t want to attract negative attention from the state bar. However, our legal marketing consultants know that even cautious attorney can create innovative and exciting legal marketing plans. Below, are some ways for the cautious lawyer — who is ready to dare to be different — to think about state ethical rules.

Three Things You Should Know about State Lawyer Marketing Ethical Rules
  • First, ethical rules tell you what you can’t do. They are typically silent as to what you can do. If your idea is not prohibited by state ethical rules then it is likely permissible, even if you haven’t seen another attorney try it before.
  • Second, being ethical doesn’t mean copying standard advertising. Ethical law firm advertising means being honest with those who view your ads, and means abiding by state rules. It does not mean that your website needs to look like everybody else’s website.
  • Third, don’t upset the state bar. Work with an experienced legal marketing consultant who can help you avoid ethical violations and defend your marketing should it raise any questions.

Best Marketing for Lawyers Doesn’t End with Understanding Ethical Requirements
You still need to create a complex and dynamic law firm marketing plan that will attract the right types of clients and cases to your law firm. For tips on doing this, please read a FREE chapter of our Great Legal Marketing book and please call us directly at 703.591.9829.
Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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