This week we’ve been talking about common attorney blogging errors, such as not posting enough, not involving your readers, or not linking back to your main lawyer website. In this post, we’ll discuss a huge blogging mistake that we see every day: not taking advantage of social media websites like Twitter and Facebook to promote your blog.
How can you avoid this mistake? Take the following steps:
- Add a social media sidebar to your blog. This sidebar should include a Facebook Like button, a Twitter follow button, and a Google +1 button. This creates a general link to your social media pages and helps you create that elusive blog readership you want.
- Promote new posts on social media websites. Now that you have your blog linked to your social media pages, be sure to share your new entries on Twitter, Facebook, and Google+. Don’t just post a link—ask a question or add a teaser to get more clicks.
- Consider some social media widgets. You can add a widget that shows your last few tweets or a widget that allows readers to share individual blog posts with their social networks.
- Build “social proof.” Having a blog with lots of likes, followers, and comments shows new readers that you have social clout—basically, that you have authority in your field and that you’re a popular read. The more you interact through and utilize social media, the more social proof you’ll build over time.
Do you want to learn more about how to better use your attorney blog as a marketing tool? Or do you need help understanding how social networking websites can help promote your attorney website? Contact us today to learn more from one of our marketing experts. Connect to us by calling 703-591-9829 when you are ready to take the next step forward in small law firm marketing excellence.