More and more of your clients are choosing to stay closer to home when it comes to their personal needs. We're hearing more reports of people vacationing closer to home, choosing more "Made in the USA" products, and patronizing local businesses over national chains. Take advantage of this by reminding them they have a great (insert your practice area here) lawyer right in their own backyard.

The local support trend can even reach into legal marketing, and that's where you can strike while the iron's hot. At the basic level, you should at least be including a community events section on your monthly newsletter - it shows you care about what's going on around your practice.

Clients like to see that their new lawyer is interested in things besides legal matters; you're not just an attorney following a set of laws, you're a human being that has a brain capable of enjoying the community around them. Adding that personal touch to your lawyer advertising can be the difference between "A Lawyer's Newsletter" and "Ben Glass' Newsletter"

Keeping current with community events is just one way you can be seasonal with your legal marketing. My article talks about the real 4 seasons and their impact on marketing, plus how local trends can offer new opportunities to grab the spotlight. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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