Connect to Your Clients’ Concerns

One thing that nearly every client of any business loves is when advertising speaks directly to them. Your legal marketing can do the same, and be even more effective, when it targets their legal concerns.

When a client is searching for an attorney they've obviously got legal concerns on the mind. So what would grab their attention quicker than a website or a postcard mailer that had their exact question printed on it? Legal marketing materials that utilize questions that mirror common legal concerns are great attention grabbers.

"What do I do after I was rear-ended in a car accident?"

"Who is responsible for paying my medical bills after a jobsite injury?"

You probably hear these questions quite often in your office (that is, if you're a personal injury attorney). In fact, your current clients are a great place to learn about what exactly the common legal concerns of your clients are. Once you figure this out, you need to put it to work in your legal marketing strategy.

By placing these kinds of legal concerns as questions on your legal marketing materials you catch your clients' attention because suddenly the advertisement is associating directly with them. As they look further, give them a little more to chew on. A general answer to these questions may be enough to satisfy their initial itch for information, and then you can offer them more (eBook, free consultation, etc.). Either way, give them a little, and offer more if they contact you.

When you target your clients' needs through your legal marketing you're creating a more personal outreach to them rather than just an advertising shout. We get shouted at by advertisements all day, and by offering a connection rather than a demand, you can be a different kind of advertisement to your clients. 

Boosting Your Legal Marketing

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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