We wrote extensively about Super Bowl marketing last week as the game approached. What we didn’t touch on was the response of consumers. As commercials were played on the television, people were tweeting their opinions on Twitter and posting comments on Facebook. Many more were looking to YouTube for a replay of their favorite commercials.
Social Media Must Be Incorporated Into Your Legal Marketing Campaign
The fact that social media became such a major element in last Sunday’s event, should tell you something as a legal marketer. People are using social media more and more to find information and express their opinions. They are also using social media to get advice from friends regarding products, services and more.
To stay competitive, you have to incorporate social media into your legal marketing campaign. That means you need to create accounts on Twitter, Facebook, YouTube and other social media sites. But that’s not all. You also have to be an active participant by posting content, making comments and monitoring conversations of your potential clients.
You can learn more about social media marketing in our articles:
- Attorney Internet Marketing Tip #1: Social Media is No Longer an Option
- Attorney Internet Marketing Tip #2: How to Automate Social Media
- Attorney Internet Marketing Tip #3: Get Local
- Attorney Internet Marketing Tip #4: Use Social Media to Build Trust
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