Craig Simpson and Ben Glass Talk About Craig's New Book
Right now, tens of thousands of small law firms are wasting time, money, and energy on a marketing strategy doomed to fail. Yet, they are being told by many that this strategy is the one thing capable of improving their fortunes and lining their pockets.
But when the dollars and cents are counted, the truth ultimately comes out.
Social media is crushing small law firms...
And not in the ways you may expect.
I’m not interested in exploring the latest privacy scandal from Facebook or the latest antics of Twitter CEO Jack Dorsey. You shouldn’t spend your emotional energy on such issues, either! These are mere distractions from the day-to-day truth about those platforms and what they actually represent – a horrible way to waste time and money that could otherwise drive you to greater success.