OK, so this has nothing to do with law firm marketing per se but it does have a lot to do with mindset and attitude.
I've spoken to no less than six chiropractors in the Northern Virginia area recently.
All of them complained about making less money - how hard running the business is - how they are getting reimbursed less and less by insurance companies.
What's one of their main marketing "taglines?"
You got it: We accept most insurance.
That's like saying "we are on sale, 70% off, all the time."
Don't compete on price. Figure out how to tell the world you are actually good at what you do (and each was a good chiropractor) and develop a tribe of raving fans who will pay you what you are worth.
Someone out there is doing this already. How hard is it to track down the doctors with cash-based practices and say "gee, could you share with me a little bit about what you do?"
For the attorneys who are reading this the message is YOU decide who you want to see walking into your office and what you will be paid for your expertise. Many others are doing it. Why not you?