We are taught in law school to learn from those who have been there; our professors and mentors who have spent their years in the legal profession. Unfortunately, many lawyers who go on to start their own law firm keep with this mentality always looking to their more experienced peers to see "how it's done." If they're still in business 30 years later, they must know what they're doing, right?

Before you start mimicking another law firm, take a look at their life. Are they living in the office 60, 70, 80 hours a week? Are they dealing with troublesome clients they'd rather not have? Are they working every case that comes in the door?

Just because they're a law firm that's surviving in the recession doesn't mean they're as successful and happy as they could be. When looking for an "entrepreneur idol" you should be looking beyond other lawyers. Think of the most successful businessmen in your area and evaluate what makes their business thrive. 

Don't be sold on the thought that only other law firms know how to properly market law firms. Remember that your law firm is a business, and you can draw on ideas and experiences from any type of business to help build your own.

There's a lot more to discover when you're trying to escape the average lawyer label and become an extraordinary entrepreneur in your area. My article explains that entrepreneurs come in all professions, and being a lawyer is only half of your job. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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