Disguising Your Lawyer Advertising

The stereotypical "Accident? Call 555-PAIN" lawyer advertising is an annoyance to many consumers, and that's why it's ineffective as a legal marketing strategy. One of your goals for your legal marketing should be to make it so your clients don't even realize they're being advertised to. Your clients may not realize it, but your consumer guides, newsletters, and giveaways are all forms of lawyer advertising cleverly disguised as gifts.

Those are examples that have already been discovered and used by smart attorneys across the country. You're more than welcome to use these ideas in your own legal marketing; in fact, I encourage it. Those links above take you to my articles that explain each method in more detail so you can get started.

What I'd like to inspire you to do is come up with the next idea. Identify something that acts as a gift to your client but also nudges them toward requesting further information about your services and how they can hire you. Make your client think they're getting something for free and wrap your lawyer advertising into it.

One of the best examples of how other organizations persuade their target audience without them realizing it is the world of fundraising. You can learn a lot about legal marketing from fundraising methods if you are good at thinking outside of the box. My article talks a lot about that process and it's definitely worth a read if you're willing to take my challenge. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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