Don’t Complain – Find a Way To Fix It!

Find a way to fix your legal marketing instead of complaining.Sitting around and complaining about the woes of the world won't get you anywhere. The economy may be down; unemployment is at an all-time high, there's an ecological disaster brewing... does any of this really keep you from being a successful lawyer?

Even so-called "disasters" that hit closer to home-changes to local legislation or new stricter bar rules on legal marketing-aren't things that should cause you to panic. You are a smart lawyer-entrepreneur, and entrepreneurs find ways to fix things when others simply complain about them.

Let's say all of a sudden the state bar announces they're going to start policing lawyer advertising for "false or misleading claims." The typical lawyer will gripe, rant, wring their hands; "It's going to be so hard to re-do our advertising, it'll cost so much money, what are we going to say in our ads now?"

Don't be like that; you're just going to frustrate yourself (and probably annoy your office). Instead, be proactive. You've been presented a problem, and entrepreneurs are at their best when solving problems in ways others never would dream of. A good lawyer-entrepreneur will look at this new dilemma and think, "OK, so how can I convey ‘I'm the best lawyer' in my legal marketing without actually SAYING it?"

To really stand out among your nay-saying peers, don't just sit around and complain, do something! My article on staying positive when your peers aren't is full of information on how you can take advantage of a pessimistic world when others mope about.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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