Don’t Play the Blame Game: Make Your Own Success

Too often I hear lawyers blaming everyone under the sun for their own shortcomings. It's always someone else's fault for their lack of cases or their knack for attracting the troublesome clients. They blame insurance companies, judges, other lawyers, the economy, and even their own clients for issues that they feel they have no power to change.

One of the biggest downfalls of these types of lawyers is that they don't know anything about the basic principles of successful legal marketing: If you're not willing to actively seek out the kind of clients and cases you want to take, you'll never get them.

It's too easy to just blame your own lack of success on something else. This way of thinking is only going to keep you and practice stuck in a rut. The smart entrepreneur looks at the factors that are troubling them and figures out how to change things.

The difference between the average lawyer and the entrepreneur who both see holes in their practice is how they handle it
. The average lawyer will chalk it up to the economy whereas the entrepreneur will do something about it. In hard times, people love getting something for nothing, so offering your free information to clients rather than just trying to sell your services through your legal marketing efforts is a welcome relief to your potential client.

Creating a successful attorney marketing campaign that stands out from the "average" lawyer is only part of how to succeed in your journey to becoming a lawyer entrepreneur.

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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