Escaping Traditional Lawyer Marketing

If the definition of insanity is doing the same thing over and over and expecting different results, why would you spend thousands of dollars on the same traditional lawyer marketing that every other lawyer does and expect to stand out from the crowd?

It's that kind of thinking that is holding you back from getting the cases you really want to work on and stopping your law firm from growing into a thriving practice.

Traditional lawyer advertising is no way to set your law firm apart from an oversaturated marketplace. In Great Legal Marketing, the goal is to get away from traditional lawyer marketing and learn how to market your law firm effectively to the clients you want to work with and the cases you want to handle.

Buying generic ad space just doesn't work. And relying on word of mouth isn't enough unless you back those claims up by getting potential clients to contact you about your services and then giving them a reason to hire you.

The Ben Glass approach isn't about going after clients, but giving those clients a reason to come to you. 

Getting that perfect client to pick up the phone or walk through your door isn't going to come from a generic advertisement with a picture of a courthouse and your phone number. It's about offering a real incentive, the incentive of legal expertise, that's not only going to get those clients to remember you, but trust you enough to handle their case and recommend your services to their friends with actual enthusiasm.

Learn more about what's wrong with traditional legal marketing by visiting my library. 

The strategies outlined in my book, Great Legal Marketing, offer the legal marketing tips and strategies that help you stop thinking like everyone else and help you grow the law practice you actually want! Request to receive a free copy of my marketing CD today to learn more about the Ben Glass approach to legal marketing - (703) 591-9829

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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