Sometimes it seems as if virtually every person in the United States has a Facebook account. There's a good reason for this perception; the fact is that virtually every person in the U.S. does participate on Facebook, which is why this social media site has been valued at billions of dollars and continue to grow every day.

Of course, there are still holdouts; some professionals are simply too busy to open an account, and some parents refuse to let their kids sign up, for fear they'll waste time with friends rather than do their homework. But the trend is inevitable: these holdouts will be forced to join Facebook sooner rather than later, just as pretty much everyone in the mid-20th century had to knuckle under eventually and install a telephone.

What does the ubiquity of Facebook mean for your law firm's promotional efforts? Well, just as most people in the U.S. have a Facebook account, so do most businesses—and you can use your page to keep current and potential clients posted about what you're up to, what you specialize in, and how you can help them in the future. You don't have to invest a lot of time in your Facebook presence, but you do want to make sure you post your blogs and newsletters there, and that you invite as many people as you can to “like” your page and join in on the conversation.

One important thing to keep in mind is that you should keep your law firm's official Facebook page separate from your personal page; you don't want to reveal embarrassing details of your personal life to your clients!

Do you want to learn more about how to use Facebook to improve your law firm's profile? Contact the lawyer marketing experts at Great Legal Marketing (888-791-2150) for a free consultation today!

Ben Glass
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Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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