Everyone Loves a Contest! Using Facebook in Your Legal Marketing

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Testimonial

It's very simple. Do you want to grow your law firm to the point where you can have more time for yourself? Do you want to enjoy the practice of law again and not feel like you're in the "rat race?" Do you want to learn what they should have taught lawyers in law school about the business and marketing of law practice? Is that you? That was me. But not anymore. One of the best decisions I’ve made in my practice was to become a part of Great Legal Marketing. Abe Cardenas
The team at Great Legal Marketing is outstanding. They are very enthusiastic about marketing and are so willing to provide assistance. I highly recommend GLM. James Short
Great Legal Marketing has a fantastic team, they really care about the success of law firms. If you want to learn more and brainstorm about your marketing strategy this is the group to be! Claudia Defrance

Facebook is not only an effective legal marketing tool, useful for reaching a broad audience of potential clients, it can also be fun and interactive. Each time someone likes your Facebook page or interacts with the content on the page, a news item will appear in that individual’s newsfeed. As a result, hundreds of potential new clients may see the news item and click over to your page for more information. An excellent way to encourage this interaction is by running a contest. After all, everyone loves a chance to win something!

What kinds of contests can be run using Facebook as part of your law firm marketing strategy?

The goal is to encourage interaction, and the options are endless. Examples include offering some form of “prize” to visitors of the page for:

“Liking” the law firm Facebook page
Commenting on a photo or video
Leaving a post on the wall
Sending a message to the page

The contest could ask former clients to post a review of the service they received from the firm, ask potential clients to list the top quality they are looking for when hiring an attorney, or ask potential clients to state the top reasons they seek an attorney. Taking a more playful approach, the contest could ask potential clients to post pictures from the community to the wall, or provide a funny caption to a photo or video already on the page. The options are limitless because the point is merely to encourage interaction within your page.

Take advantage of this unique attorney marketing platform, contact the legal marketing experts at Great Legal Marketing for more information. Fill out our online form or call our office at 703-591-9829.

by Ben Glass

Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.

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