While Facebook is an excellent tool for a lawyer marketing plan, the effectiveness of the page is directly tied to its visibility. Currently, the average Facebook user has approximately 130 friends. The goal for increasing visibility of your page is to encourage fans to interact with your posts, which then creates an update on the newsfeeds of the fan’s friends. Ideally, this exposure will result in more fans of the page.


Your law firm’s Facebook activity appears on a user’s newsfeed when they become a fan by “liking” your page. If your page appears frequently and at the top of that user’s newsfeeds, the likelihood of their interacting with your page increases. Facebook utilizes a system called Edgerank to determine the visibility of your page’s status updates on newsfeeds. Factors that Edgerank considers when calculating the priority of items appearing on a newsfeed include:


  • How often the user likes your page;

  • How often the user comments on your page;

  • How often the user posts on your page; and

  • How recently you updated your status or posted on the page.


If your updates are unique and enticing and appear at the top of the newsfeed, fans may comment or suggest that other friends “like” your page as well. This increases the potential clients that are now in your marketing herd.


For more information on the importance of status updates to legal marketing strategies involving Facebook, contact the lawyer marketing experts at Great Legal Marketing. Fill out our online form or call our office at 703-591-9829.

Charley Mann
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Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!
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