online materials, such as blogs, articles and websites
print materials, such as newsletters and other legal advertisements
By focusing on educating potential clients through this content rather than selling, the attorney builds a reputation as a trusted source for information within the community. When potential clients face legal issues, they are likely to contact that trusted source.
Updating legal content takes time and effort to ensure that the materials maximize effectiveness. To be effective, the content must address issues that concern potential clients. It can be difficult to constantly create unique, relevant material that will appeal to the target demographic. Fortunately for savvy lawyers, there are many options for seeking out topic ideas.
Great resources for potential law firm marketing topics are legal websites which allow consumers to post questions which are then answered by licensed attorneys. One such website is Avvo.com. By searching the questions posted, the attorney gets a glimpse into the mind of his potential clients. Some websites even allow a search based upon geographic location. The lawyer can then create legal content that answers those specific questions.
By using websites like Avvo.com, the attorney can ensure that the information he is offering to potential clients directly relates to the questions that matter to them. To learn more about unique places for obtaining topic ideas, contact the legal marketing experts at Great Legal Marketing. For more information, fill out our online form or call our office at 703-591-9829.