Our approach to personal injury law firm marketing is twofold. We believe that you first need to attract visitors to your website and other advertisements with useful and interesting information. Then we believe it is essential to follow up with interested people who have contacted your firm.
Consider the following 3 ways to follow up with potential clients without driving them away:
1. Send them useful information. Don' t follow up with prospective clients only with general emails that say things like, "Thanks for visiting my website," or, "Call me if you want to follow up on your visit to my website." Instead, if you are interested in representing a client, send out useful information such as a free book, free CD, or link to specific materials on your website.
2. Be persistent at the beginning. Try a variety of lawyer marketing methods for getting in touch in the days following an initial contact. You might reach out by mail, phone and e-mail, for example. Don't worry about annoying your contacts. They reached out to you for a reason and need answers to their questions.
3. Stay on the radar after the first month. It often takes clients a while to decide to hire an attorney. Stay on a person's radar by including them on your law firm newsletter distribution list or periodically reaching out with new information or to answer questions.