Think of your legal marketing as a continuous loop: customers find you, read your information, contact you, hire you, leave satisfied, tell their friends about you, send new customers in. This is an ideal model, of course, but studying it can reveal some major gaps in your marketing efforts.
Let’s assume that your primary goal is getting new customers to initiate contact with your firm. In order to successfully bring them into the loop, your website must contain content that keeps them interested while the SEO and contact database robots work their magic behind the scenes. In short, you must:
- Draw your customers in. This can be done in a number of ways, but compelling headlines, a free offer, and informative videos are the most effective methods.
- Compel your readers to take action. Once you have their attention, you have a limited window of time in which to move your customers to make contact with you. The faster you expose your readers to your "irresistible offer" or “ask a question” widget, the better chance you have of eliciting a response.
- Automate your marketing machine. You should have a hands-free system in place that automatically adds new contact information into your database and markets to them with monthly, personalized emails.
- Dominate Google. Now that your marketing system is running smoothly, you need a way to place your customers at the front of the line. Your content should be full of keywords so that your firm appears at the top of the search engine return page, making it easy for your prospects to find you.
This is a simplified description of a complex law practice marketing strategy; at each point along the path, there are many ways you can achieve results. To find out how to perfect your firm’s marketing for personal injury lawyers, call 888-791-2150 today or download free sample chapter of our Great Legal Marketing book.